Traditional mass-market desserts are elevated into more sophisticated formats
Implications - Confectionary brands and products are being elevated into new formats in order to alter their appeal for a more high-end market. This shift gives the brands in question the opportunity to appeal to consumers seeking novel or luxury food-related experiences, while still catering to the brands' core demographic base via familiarity.
Workshop Question - Conceptualize a way you could reformat a product/service you offer in order to broaden its appeal to a previously untargeted demographic?
Trend Themes
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Elevated Confection — The trend of elevating confectionary brands to more sophisticated formats to cater to novelty and luxury food experiences.
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Immersive and Interactive Brand Activations — Brands are creating immersive and interactive experiences to show consumers versatile use of products and experiment with classic products.
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Unusual Food Mashups — Companies are attempting to adapt their food products to fit different cultural appetites, resulting in cross-cultural food mashups like Kit Kat Sushi.
Industry Implications
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Food and Beverage Industry — Elevating traditional desserts and confectionary brands makes the products more appealing to people seeking novelty and luxury experiences.
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Marketing and Advertising Industry — Creating immersive and interactive brand activations can increase engagement with potential and existing customers, and showcase the versatility and experimentation of brand products.
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Cultural and Cross-cultural Industry — The trend of unusual food mashups results from companies adapting their food products to fit different cultural appetites, showcasing the importance of cultural knowledge and cross-cultural understanding.
5 Featured, 45 Examples:
108,813 Total Clicks
Date Range:
Apr 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:
