Elevated Confection

Traditional mass-market desserts are elevated into more sophisticated formats

Implications - Confectionary brands and products are being elevated into new formats in order to alter their appeal for a more high-end market. This shift gives the brands in question the opportunity to appeal to consumers seeking novel or luxury food-related experiences, while still catering to the brands' core demographic base via familiarity.

Workshop Question - Conceptualize a way you could reformat a product/service you offer in order to broaden its appeal to a previously untargeted demographic?
SCORE 7.3
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38,563 Total Clicks
Apr 17 - Apr 18
This Year and Warm
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Featured Examples
Immersive Ice Cream Pop-Ups - Häagen-Dazs' Bär Häagen-Dazs Activation Features Craft Cocktails
SCORE 7.8
Hot 4,211 Clicks Pub: Jun 30, 17
Immersive Ice Cream Pop-Ups
Häagen-Dazs' Bär Häagen-Dazs Activation Features Craft Cocktails
Premium ice cream brand Häagen-Dazs has opened an immersive brand activation for Toronto residents to enjoy—Bär Häagen-Dazs is the name of the interactive pop-up which features artisanal... [More]
Chocolate Bar Sushi Rolls - Nestle Has Created Kit Kat Sushi to Celebrate the Opening of a New Store
SCORE 8.5
This Year and Hot 1,387 Clicks Pub: Apr 21, 18
Chocolate Bar Sushi Rolls
Nestle Has Created Kit Kat Sushi to Celebrate the Opening of a New Store
To celebrate the opening of a new store in the Itami Osaka International Airport, Nestle has debuted a fishy new concoction dubbed Kit Kat Sushi. Kit Kat bars already enjoy immense popularity in... [More]
Haute Easter Chocolates - The BULGARI Il Cioccolato Specialty Chocolate Shop Offers Elegant Treats
SCORE 6.8
Warm 1,715 Clicks Pub: Apr 13, 17
Haute Easter Chocolates
The BULGARI Il Cioccolato Specialty Chocolate Shop Offers Elegant Treats
Located in the Bulgar Ginza Tower in Tokyo, the BULGARI Il Cioccolato specialty chocolate shop is celebrating Easter this year with a high-fashion treat for shoppers to enjoy. The Uovo di Pasqua... [More]
Luxurious Japanese Brownie Bars - côte cour's Tokyo Brownie Elevates a Popular Dessert
SCORE 3.4
Mild 575 Clicks Pub: Oct 31, 17
Luxurious Japanese Brownie Bars
côte cour's Tokyo Brownie Elevates a Popular Dessert
While the chocolate brownie may have its roots in America, the fudgy dessert has spawned a wide variety of international variations—one of which is côte cour’s indulgent Tokyo Brownie.... [More]
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