Premium ice cream brand Häagen-Dazs has opened an immersive brand activation for Toronto residents to enjoy -- Bär Häagen-Dazs is the name of the interactive pop-up which features artisanal tasting menus along with craft cocktails made with the iconic ice cream.
Transforming the traditional ice cream ritual, Bär Häagen-Dazs offers a flavor tasting menu that is served on a flight-inspired platter, mimicking the format used by breweries and distilleries. Additionally, the ice cream and cocktail bar hybrid serves up an evening menu of indulgent libations for adults to enjoy.
Creating an immersive experience for its visitors, this Häagen-Dazs ice cream pop-up transforms the brand's classic product, showing consumers how to experiment with the versatile treat at home. The brand activation is an unexpected take on the best-selling dessert, and targets urban dwellers seeking to make everyday indulgences and diet cheat days more worthwhile.