Brands create new products from old plastics - beyond the fashion industry
Implications - The popularity of recycled fashion has encouraged other industries to take note and exercise new solutions in creating an environmentally-friendly product. Markets like education and culinary are creating new ways to use plastic in everyday products and services to reduce negative, long-term impacts. Brands that show consumers their stance on eco-initiatives will be more likely to gain their trust, resulting in loyal, life-long advocates.
Workshop Question - How can your brand show consumers your stance on environment issues - and your stance on a solution, as well?
Trend Themes
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Recycling Revolution — Brands and industries are adopting recycling as a way of reducing environmental impact, discovering unique ways to implement sustainable features into their products and services.
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Zero-waste Movement — Businesses are developing zero-waste, closed-loop models to eliminate or reduce waste, recognizing ways they can still work economically while being environmentally sustainable.
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Eco-friendly Innovations — More brands are collaborating and investing in creating environmentally-friendly and sustainable products that positively impact the environment and are well received by eco-conscious customers.
Industry Implications
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Design & Architecture — Innovative designs that incorporate recycled plastics to create functional and aesthetic products in specific sectors such as building construction, interior décor, furnishings and others.
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Food & Beverage Industry — Inclusive of the new zero-waste, eco-conscious business models to eliminate plastic waste and creatively recycle materials used, the industry also encompasses the development of sustainable packaging for food and beverages.
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Education Industry — Conceptualizing the transition to a more sustainable future where recycling, ecological awareness and social responsibility become a core part of the curricula and structures within the education industry.
