Purposeful Plastic

Brands create new products from old plastics - beyond the fashion industry

Implications - The popularity of recycled fashion has encouraged other industries to take note and exercise new solutions in creating an environmentally-friendly product. Markets like education and culinary are creating new ways to use plastic in everyday products and services to reduce negative, long-term impacts. Brands that show consumers their stance on eco-initiatives will be more likely to gain their trust, resulting in loyal, life-long advocates.
SCORE 6.3
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Activity
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34,133 Total Clicks
Apr 18 - Apr 18
This Year and Mild
MarketingBusinessLifestyleEco
Featured Examples
Zero-Waste Cafe Pop-Ups - Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
SCORE 8.5
This Year and Hot 1,093 Clicks Pub: Apr 20, 18
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
Eco-friendly cleaning product brand Ecover will soon be launching a pop-up zero-waste cafe that is being touted as “London’s first rubbish cafe.” Although this title might lead one... [More]
Repurposed Plastic Pavilions - This Dutch Pavilion's Facade Was Fashioned from Recycled Plastic
SCORE 5.8
This Year and Warm 391 Clicks Pub: Apr 9, 18
Repurposed Plastic Pavilions
This Dutch Pavilion's Facade Was Fashioned from Recycled Plastic
Visitors to the famed Dutch city of Eindhoven will now be treated to a truly unique site, a plastic pavilion built out of materials garnered from donations of trash, unwanted plastic and other... [More]
Plastic Pipe-Constructed Vases - Iwamoto Remodels Plastic Into Vases Using Traditional Manufacturing
SCORE 4.8
This Year and Average 69 Clicks Pub: Apr 19, 18
Plastic Pipe-Constructed Vases
Iwamoto Remodels Plastic Into Vases Using Traditional Manufacturing
Tokyo-based designer Iwamoto brings his desired concept of transforming a mass-produced material into a piece of artwork to fruition with his latest plastic blown vases. Iwamoto blends together the... [More]
Recycled Plastic Kids Books - 'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
SCORE 6
This Year and Warm 158 Clicks Pub: Apr 26, 18
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Japanese company Tejin collaborated with the non-profit group Waste Free Oceans to released a book called ‘The Queen of the Ocean.’ The children’s book is made entirely of plastic... [More]
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