The Belgium-based company Ecover offers a powerful toilet cleaner that is able to clean people's bathrooms without using strong chemicals.
The product contains a decalcifying agent that works to ensure that the user's toilet remains as clean as possible without the harshness of strong chemicals. It is able to clean, freshen, eliminate stains and mineral deposits and leaves a "sparkling shine." The product is made with biodegradable and plant-based ingredients, while its bottle is made up of recycled and plant plastic – ensuring that it does as little harm to the environment as possible. The toilet cleaner is strong as well, being able to clean a bowl with just one run around the toilet's rim.
This eco-friendly product's natural ingredients and container provides inspiration for other brands to do the same for their own products.