Category
Lifestyle
Assisted Choices
Trend cluster
Category
Blossom
Infusion
Cherry blossoms are incorporated into products in Western markets.
4.1
Trend score
Trend
What is the Blossom Infusion trend?
Blossom Infusion: Japanese cherry blossoms have long been incorporated into various products in Japan, and the botanicals are now being infused in products offered by North American and European markets. This shift comes as cross-cultural inspirations become increasingly popular in the age of globalization and Internet interconnectivity, with consumers on the lookout for novelty in the form of products they view as "exotic."
Trend themes
Themes within the Blossom Infusion trend
Three behaviours holding the trend together01
Cross-cultural infusion
As cross-cultural inspirations become increasingly popular, infusing products with botanicals like Japanese cherry blossom represents an innovative trend in Western markets.
02
Romantic products
Marketers are capitalizing on holidays like Valentine’s Day to introduce romantic variations of their products, such as cherry blossom-infused cocktails and ice creams that specifically target couples, making this trend an innovative opportunity for businesses.
03
Eco-conscious beauty
Sustainably sourced beauty ingredients, such as the ones derived from the ocean, combined with botanicals and natural elements like cherry blossom stem cells, represents a trend in eco-conscious beauty that is innovative for businesses in the skincare industry.
Industry implications
What the Blossom Infusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can create innovative products with botanicals that carry a representative value in different cultures, such as incorporating cherry blossoms in cocktails or ice creams.
For
Beauty and Personal care
Beauty and personal care companies can incorporate sustainable and natural ingredients, along with botanicals like cherry blossom stem cells, for innovative and eco-friendly skincare products.
For
E-commerce
E-commerce companies advertising and delivering limited-edition products tied to holidays or seasons, such as the mail-order cocktails and beauty products filled with miniature essentials, represent innovative opportunities that enrich customers' brand experience.
Workshop question
How could your brand take inspiration from similar industries in different cultures?
Trend signals
Trend signals for Blossom Infusion
Trend score 4.1 out of 10, from popularity 67%, activity 47%, freshness 8%.
Popularity67%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Blossom Infusion trend
4 featured examples from Feb 9 to Apr 6, 2018CategoryLifestyle
Florally Romantic Ice Creams
The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition
Opening for ice cream manufacturers to explore exclusive flavor options and attract a wider customer base.
CategoryFashion
Beauty Product-Filled Eggs
This New L'Occitane Release Celebrates Its Cherry Blossom Line
Opportunity for beauty and personal care companies to tap into the holiday market and create special edition products for seasonal promotions.
CategoryFashion
Goddess-Inspired Hydrating Masks
Kypris is Launching Its Hydrating 'Cerulean' Mask on Earth Day
Luxury skincare brands can leverage the trend of sustainable ingredients and develop high-end hydrating masks that cater to the demands of conscious consumers.
CategoryLifestyle
Romantic Mail-Order Cocktails
Burleighs Launched a Special 'Mail a Martini' for Valentine's Day
Innovative companies can cater to increased demand for pre-made cocktails during the pandemic.
