Kypris is Launching Its Hydrating 'Cerulean' Mask on Earth Day
Laura McQuarrie — April 6, 2018 — Fashion
References: kyprisbeauty & cosmeticsbusiness
For Earth Day this year, luxury skin care brand Kypris will be launching its all-new Cerulean Soothing Hydration Recovery Mask, which takes the form of an intensive 20-minute treatment to hydrate, oxygenate, soothe, smooth and plump skin. The mask may also be used as an overnight treatment for the purposes of better supporting the skin's natural barrier.
The nourishing skincare mask is rich with sustainably sourced ingredients, particularly ones from the sea such as algae, plankton, seaweed, wakame and sea fennel stem cells. Due to this unique combination of ingredients, the mask gets its name from the ocean and the Greek goddess Aphrodite.
Some of the other ingredients that can be found in the formula include cherry blossom stem cells, chaga, peptides and tulsi flowers.
The nourishing skincare mask is rich with sustainably sourced ingredients, particularly ones from the sea such as algae, plankton, seaweed, wakame and sea fennel stem cells. Due to this unique combination of ingredients, the mask gets its name from the ocean and the Greek goddess Aphrodite.
Some of the other ingredients that can be found in the formula include cherry blossom stem cells, chaga, peptides and tulsi flowers.
Trend Themes
1. Sustainable Skincare - The use of sustainably sourced ingredients in skincare products is a growing trend, presenting opportunities for brands to create innovative and eco-friendly solutions.
2. Hydrating Masks - The demand for hydrating masks that provide intensive hydration and skin benefits is on the rise, offering opportunities for brands to develop unique and effective formulas.
3. Nourishing Ingredients - The inclusion of nourishing ingredients in skincare products, such as algae, seaweed, and plant stem cells, is a trend that caters to consumer preferences for natural and holistic solutions.
Industry Implications
1. Luxury Skincare - Luxury skincare brands can leverage the trend of sustainable ingredients and develop high-end hydrating masks that cater to the demands of conscious consumers.
2. Beauty and Personal Care - The beauty and personal care industry can explore the trend of nourishing ingredients in skincare products, creating innovative masks that provide multiple benefits and cater to various skin concerns.
3. Eco-friendly Products - The trend of sustainable skincare presents opportunities for companies in the eco-friendly products industry to create and market hydrating masks that align with consumers' desire for environmentally conscious options.
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