Branded Hub

Large brands create "labs" that strengthen customer experiences

Implications - The concept of a branded lab or hub is becoming increasingly common as businesses seek to facilitate authentic interactions between themselves and their customers. These spaces have the added benefit of seeing how consumers respond to the products/services they feature, allowing for organic concept-testing that simultaneously offers consumers the experience-based brand interactions they prefer.
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51,584 Total Clicks
Oct 17 - May 18
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Featured Examples
Ultra-Luxe Creative Workspaces - The Gucci ArtLab Fuses Premium Craftsmanship and Experimentation
SCORE 8.9
This Year and V. Hot 1,951 Clicks Pub: Apr 24, 18
Ultra-Luxe Creative Workspaces
The Gucci ArtLab Fuses Premium Craftsmanship and Experimentation
As Gucci employed the talents of acclaimed creative Ignasi Monreal to bring the artistry in the “#GucciHallucination” capsule to full swing, the luxurious fashion label attempts to... [More]
Creative Connection Hubs - The Latest Intersect by Lexus Hub Allows Creators to Cross Paths
SCORE 8.9
This Year and V. Hot 1,229 Clicks Pub: May 1, 18
Creative Connection Hubs
The Latest Intersect by Lexus Hub Allows Creators to Cross Paths
Luxury auto brand Lexus has recently added to New York City’s trendy meatpacking district with its new venture, Intersect by Lexus. Unlike the chic boutiques, art galleries and various clubs... [More]
Automotive Experience Studios - The Interactive 'FordHub' Space Connects Ford to Consumers
SCORE 6.8
This Year and Warm 1,553 Clicks Pub: Oct 5, 17
Automotive Experience Studios
The Interactive 'FordHub' Space Connects Ford to Consumers
Early this year, Ford announced that it would be launching its first-ever interactive brand studio experience, FordHub, and it recently held its first event at the space in New York City. The... [More]
Consolidated Motorcycle Lab Tours - This Ducati Tour is Part of a Museum and Factory Visit Package
SCORE 4.4
This Year and Average 233 Clicks Pub: May 1, 18
Consolidated Motorcycle Lab Tours
This Ducati Tour is Part of a Museum and Factory Visit Package
Italian motorbike manufacturer Ducati has long been one of the world’s most celebrated pioneers of motorcycle engineering and design, and the company is now giving members of the general... [More]
Sensory Consumer Labs - Eye-Tracking and Biometric Technology at GSK's Lab Determine Preferences
SCORE 4.4
This Year and Average 200 Clicks Pub: Oct 11, 17
Sensory Consumer Labs
Eye-Tracking and Biometric Technology at GSK's Lab Determine Preferences
Global healthcare company GSK recently opened the doors to its all-new consumer lab, which uses various technologies to better understand a consumer’s sensory preferences. At the Consumer... [More]
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