Category
Tech
Delegated Interfaces
Trend cluster
Category
Communicative
Holograph
Holographs with communicative purposes are increasingly common.
3.4
Trend score
Trend
What is the Communicative Holograph trend?
Communicative Holograph: Once restricted to the imagination in pop culture, functional, communicative holographs are increasingly a reality in day-to-day or business-related interactions. This shift speaks to the consumer preference of experiential transactions – trickling down into even the most unlikely aspects of their lives in order to enhance the playful or functional aspects of the habits they partake in.
Trend themes
Themes within the Communicative Holograph trend
Three behaviours holding the trend together01
Interactive Holograms
Holograms are becoming increasingly interactive and communicative, enhancing the consumer preference for experiential transactions.
02
Holographic Communication
Communicative holographs are no longer restricted to pop culture and are increasingly a reality in day-to-day or business-related interactions.
03
Real-Time Holograms
Real-time holograms are revolutionizing the way people communicate in teleconferencing, making it possible for users to interact with each other in fully three-dimensional ways.
Industry implications
What the Communicative Holograph trend means for industry
Where the trend changes the playbookFor
Museums and Art Exhibits
Holographic technology is enhancing the interactive and hands-on learning experience in museums and art exhibits, promoting active learning.
For
Mobile Devices and Telecommunications
Holographs are becoming an increasingly popular feature in mobile devices and telecommunications promoting a shift towards more personalized and inter-active communication.
For
Mixed Reality and Media Production
Holographic studios are providing an accessible space for creators, producing high-quality content that can be applied to various fields such as entertainment, gaming, education, e-commerce, fashion and sports.
Workshop question
How could your brand enhance the experiential nature of one of its products/services?
Trend signals
Trend signals for Communicative Holograph
Trend score 3.4 out of 10, from popularity 58%, activity 37%, freshness 8%.
Popularity58%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Communicative Holograph trend
6 featured examples from May 5, 2016 to May 1, 2018CategoryTech
Holographic Chat Apps
HoloBeam Uses Microsoft's HoloLens to Beam Holographic Projections of People
Companies in the communication technology industry can leverage holographic chat apps to revolutionize the way people connect and collaborate remotely.
CategoryWorld
Holographic Museum Displays
ColliderCase Creates a More Interactive Museum Experience for Art Fans
Museums can adopt holographic displays to transform the way visitors interact with their exhibits.
CategoryTech
Holographic Teleconferencing Systems
This High-Tech System Creates Real-Time Holograms of People
Disruptive innovation opportunity: Integrate holographic technology into telecommunication systems to revolutionize remote communication.
CategoryTech
Hologram-Creating Studios
Microsoft's 'Mixed Reality Academy' Creates and Captures Holograms
The mixed reality industry has the opportunity to leverage hologram-capturing technology to create immersive and interactive experiences for various sectors.
CategoryTech
Holographic Phone Displays
HoloFlex Created a One-of-a-Kind 3D Phone Using Holographs
Mobile device manufacturers can incorporate holographic and flexible displays to create new product lines that stand out in the highly competitive market.
CategoryTech
Interactive 3D Hologram Projectors
Researchers from BYU Have Perfected the Volumetric Image
The true 3D hologram projector developed by BYU provides an opportunity for the entertainment industry to disrupt the way they create immersive experiences for audiences.
