The Häagen-Dazs Cherry Blossom Ice Cream has been launched in the UK market as a limited-edition treat for consumers to offer as a Valentine's Day dessert for loved ones of a snack to enjoy solo.
The frozen dessert is crafted from premium ice cream that's made with fresh milk and cream along with Sakura extract, a swirl of cherry sauce and real cherry blossom flowers. The packaging for the ice cream is ornately designed to be appealing and vibrant, and call to mind romantic visions of spring.
Explaining the new Häagen-Dazs Cherry Blossom Ice Cream, Arjoon Bose, Head of Marketing for the brand, said, "This limited-edition flavor epitomizes what the relaunch is all about – exciting, adventurous flavors that appeal to a more diverse, younger millennial demographic, without alienating our loyal generation X customer base."
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