Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hibiscus
Heavy
Hibiscus emerges as a flavor in foods rather than being restricted to beverages.
2.6
Trend score
Trend
What is the Hibiscus Heavy trend?
Hibiscus Heavy: Once largely exclusive to beverages or garnishes, hibiscus is emerging as a popular flavor in various food items within North America. The infusion of this ingredient into contemporary food products reveals the power of foodie culture in fueling the transformation of the traditional in a way that fuses history and modernity.
Trend themes
Themes within the Hibiscus Heavy trend
Three behaviours holding the trend together01
Floral Foods
The infusion of botanicals like hibiscus into modern food products is fueling a growing interest in natural flavoring and floral foods.
02
Superfoods
GoBeyond Foods is sourcing nutrient-dense superfoods like blue green algae, maca root, kombucha and noni to provide supreme nutritional benefits and disrupt the traditional dairy industry.
03
CBD Edibles
Leif Goods is producing vegan certified, fair-trade and 100% organic chocolate bars infused with THC, CBD and hibiscus alongside other unique flavors and ingredients.
Industry implications
What the Hibiscus Heavy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The power of foodie culture in creating new flavor trends and fueling the transformation of traditional foods into modern, botanical-infused products shows great opportunities for innovation and product development.
For
Health and Wellness
The popularity of superfoods and health-conscious eating habits is driving new innovations in the dairy-free and anti-aging markets.
For
Hospitality and Tourism
Chicha Cafetín and Cocktails is bringing unique, underrepresented cuisines like Nicaraguan food and rum to new markets, showing a growing opportunity for niche and cultural cuisine in the hospitality industry.
Workshop question
How could you take inspiration from historically used products/services to elevate your offerings?
Trend signals
Trend signals for Hibiscus Heavy
Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%.
Popularity40%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hibiscus Heavy trend
7 featured examples from Jan 20, 2016 to May 16, 2018CategoryLifestyle
Floral Seed-Embedded Lollipops
These Flower Lollipop Sticks Can Be Planted After Eaten
The confectionery industry can innovate by incorporating sustainable and plantable elements into their products, allowing consumers to enjoy a delicious treat while supporting env…
CategoryLifestyle
Superfood Non-Dairy Desserts
Dairy-Free Desserts by GoBeyond Foods Offer Guilt-Free Indulgence
The food manufacturing industry can explore the disruptive innovation opportunity of incorporating healing superfoods, dairy-free alternatives, and functional ingredients into a w…
CategoryLifestyle
Nicaragua-Inspired Eateries
Chicha Cafetín and Cocktails is Bringing Nicaraguan Food to Bushwick
The restaurant industry can take note of Chicha Cafetín and Cocktails' innovative presentation of Nicaraguan cuisine and rum.
CategoryLifestyle
Spicy THC Chocolate Bars
This THC-Infused Chocolate Bar Contains New Mexican Chipotle
Disruptive innovation opportunity: Explore innovative and unique flavors, ingredients, and product formats within the cannabis edibles market.
CategoryLifestyle
Anti-Aging Hibiscus Ice Creams
Mexican Students Created a Dessert That Prevents Premature Aging
Opportunities to create new food products that combine indulgence with health benefits, targeting specific age groups.
CategoryLifestyle
Gelatin-Based Beauty Snacks
Skinte's Beauty Treat Collection Enhances the Appearance of Skin
The collagen-based Beauty Treat collection created by SkinTe presents opportunities for innovation in the beauty industry, particularly in the development of edible beauty product…
CategoryLifestyle
Decadent Hibiscus Donuts
This Pink Donut from 'Dough Doughnuts' Looks and Tastes Like Hibiscus
Bakeries can incorporate floral flavors and unusual ingredients, such as hibiscus, to create unique pastries and desserts that stand out in a crowded market.
