While there are plenty of health-focused pasta products on the market, Annie's created a limited-edition pasta to spotlight a sustainable farming practice. The special-edition, small-batch Organic Elbow Pasta & Cheddar boasts an earthy packaging design that calls attention to the fact that the organic durum wheat and golden peas in the product came from Nate Powell-Palm’s farm just outside of Bozeman, Montana.
The farm favors regenerative farming practices, which goes above and beyond the standards that are required to receive organic certification. On its site, Annie's also notes that: "Wheat and peas play complementary roles in a crop rotation."
While there are many products that claim to be eco-friendly and sustainable, this packaging design backs up its branding by connecting consumers with the farmers who are committed to making a positive change in the world.