Camp caters to health-conscious families with its pasta dishes that are reimagined for ingredient-conscious shoppers. The newest additions to the brand's lineup include the Vegan Cheezy Mac and Twist Veggie Pasta. The plant-based Vegan Cheezy Mac is powered by simple, wholesome ingredients like brown rice, zucchini, carrots and pea protein, plus pumpkin, sweet potato, spinach, mushrooms and sunflower seeds. Loaded with vegetables, the comfort meal delivers 10 grams of protein with every serving.
Jeremy Frommer, Creatd's co-CEO, says "it became clear that it wasn't just kids who were loving our mac and cheese—it was appealing to moms, dads, and all types of individuals who were seeking a healthy version of a beloved comfort food." Camp's branding has since been updated to reflect the desires of a broader target audience.