Camp caters to health-conscious families with its pasta dishes that are reimagined for ingredient-conscious shoppers. The newest additions to the brand's lineup include the Vegan Cheezy Mac and Twist Veggie Pasta. The plant-based Vegan Cheezy Mac is powered by simple, wholesome ingredients like brown rice, zucchini, carrots and pea protein, plus pumpkin, sweet potato, spinach, mushrooms and sunflower seeds. Loaded with vegetables, the comfort meal delivers 10 grams of protein with every serving.
Jeremy Frommer, Creatd's co-CEO, says "it became clear that it wasn't just kids who were loving our mac and cheese—it was appealing to moms, dads, and all types of individuals who were seeking a healthy version of a beloved comfort food." Camp's branding has since been updated to reflect the desires of a broader target audience.
What's Driving This Trend
- Plant-based Comfort Foods
- There is an opportunity for companies to offer plant-based versions of comfort foods that cater to health-conscious consumers.
- Ingredient-conscious Products
- Companies can rethink their ingredient lists to include more wholesome ingredients and attract customers seeking healthier options.
- Health-focused Family Meals
- There is a market for healthier family meals that cater to the concerns of parents who want their children to eat nutritious food.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can tap into the trend of healthy comfort foods to expand their market and offer more plant-based options.
- Health and Wellness
- The health and wellness industry can develop more ingredient-conscious products that cater to consumers seeking healthier options, especially in the food category.
- Family and Parenting
- Businesses catering to families and parents can offer healthier meal options that cater to the concerns of parents who want their children to eat more nutritious food.
