Following news of gender barrier-breaking Colonels and branded fast food trends, this fast food chain is pioneering again with their considerate low-impact fried chicken scent.
KFC Japan introduced a 'low smell' chicken box designed for commuters who don't want to stink up the subway with their food. The Fried Chicken Home Type was a special, limited time offer that was only available until December 31st, 2017 at a Tokyo subway station pop-up location. The box contained two pieces of fried chicken and served to mask the chicken scent from others. The packaging was made out of a less-breathable plastic instead of cardboard. The chicken was also at room temperature, so customers would reheat their meal once they got home.
Key Themes Behind This Trend
- Aroma-masking Packaging
- Opportunity for packaging companies to develop innovative solutions that minimize the scent of food products and cater to the needs of commuters.
- Limited Time Offer Promotions
- Chance for fast food chains to create exclusive products and experiences that generate buzz and drive customer engagement.
- Alternative Materials for Packaging
- Potential for manufacturers to explore the use of less-breathable plastics or other materials that can help reduce food odors.
Where This Applies
- Packaging Industry
- Opportunity for packaging companies to research and develop specialized solutions to address the issue of food odors during transportation.
- Fast Food Industry
- Fast food chains can leverage limited time offer promotions to enhance customer experience and differentiate themselves from competitors.
- Plastics Industry
- Manufacturers in the plastics industry can explore the development of innovative materials that offer improved odor containment properties.
