Following up his work as an ambassador for Kenzo and H&M, Chance the Rapper is the star of this seasonal Kit Kat commercial.
Shopping in what looks to be a convenience store, the Chicago-born musician wears a furry one-piece bear suit as he walks through the candy aisle. All of a sudden, he hears his name being called. He looks down and sees himself on the packaging of a selection of Kit Kats, where he's represented as "Chance the Wrapper."
At this point in the Kit Kat commercial, Chance the Rapper's tiny self melodically sings the chocolate bar's well-known jingle. He holds it up and simply says "That's a good song," at which point the short ad closes with the slogan "Have a break, have a Kit Kat."
What's Driving This Trend
- Rapper-sung Chocolate Jingles
- Disruptive innovation opportunity: Collaborating with popular musicians to create catchy jingles for food brands.
- Celebrity Brand Ambassadors
- Disruptive innovation opportunity: Utilizing influential celebrities as brand ambassadors to reach new audiences.
- Seasonal Advertising Campaigns
- Disruptive innovation opportunity: Creating engaging and timely marketing campaigns to leverage seasonal themes and events.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Incorporating music and celebrity partnerships into food and beverage advertising to increase brand recognition and appeal.
- Advertising and Marketing
- Disruptive innovation opportunity: Developing creative and unique advertising strategies that capture consumer attention through song collaborations and celebrity endorsements.
- Confectionery
- Disruptive innovation opportunity: Using innovative and memorable marketing techniques, like rapper-sung chocolate jingles, to enhance brand loyalty and drive sales in the confectionery industry.
