Adapted Boba

North American cafe brands adapt to the popularity of bubble teas

Implications - With the rise of boba tea cafes across North America, brands that normally specialize in regular coffees and teas are beginning to offer the Taiwanese beverage. This shift indicates a need for brands to more quickly adapt to consumers' evolving habits and preferences, in this case, their affinity for expanding their "foodie" proclivities.
SCORE 7.6
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42,785 Total Clicks
Apr 16 - May 18
Fresh and Warm
LifestyleDrinking
Featured Examples
Coffee Shop Bubble Teas - Caribou Coffee is Now Serving Matcha Teas and Bubble Drinks
SCORE 7.8
This Week and Hot 185 Clicks Pub: May 4, 18
Coffee Shop Bubble Teas
Caribou Coffee is Now Serving Matcha Teas and Bubble Drinks
In an effort to expand beyond coffee and cold brew, Caribou Coffee has announced that it will now begin serving a selection of matcha and bubble drinks. Available just in time for summer, Caribou... [More]
Luxury Bubble Teas - This Boba Tea is Described as the Most Expensive Bubble Tea in the World
SCORE 6.5
This Year and Warm 970 Clicks Pub: Jun 28, 17
Luxury Bubble Teas
This Boba Tea is Described as the Most Expensive Bubble Tea in the World
While many just want to enjoy basic boba tea that is affordable, the more design-conscious and luxury-seeking will flock to what is being dubbed the World’s Most Expensive Bubble Tea. The Boba... [More]
Layered Neon Slushies - This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
SCORE 5.8
This Year and Warm 655 Clicks Pub: May 30, 17
Layered Neon Slushies
This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
With the opening of Disney’s newest theme-park ‘Pandora - The World of Avatar’ came the release of a layered neon slushie called the ‘Night Blossom.’ To complete a... [More]
Coffee Jelly Drinks - The TINI Cafe + Bar Turns a Popular Japanese Dessert into a Beverage
SCORE 5.2
Warm 538 Clicks Pub: Apr 28, 16
Coffee Jelly Drinks
The TINI Cafe + Bar Turns a Popular Japanese Dessert into a Beverage
Coffee jelly is an extremely popular type of dessert in Japan, but the TINI Cafe + Bar in Phnom Penh has reinvented the favorite treat as a Coffee Jelly drink. The unique beverage is made of three... [More]
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