Category
Lifestyle
Assisted Choices
Trend cluster
Category
White Tea
Beauty
White tea becomes a prominent ingredient in beauty-enhancing products.
2.2
Trend score
Trend
What is the White Tea Beauty trend?
White Tea Beauty: White tea is being infused into both edible and topical products that specialize in treating the skin and enhancing beauty. Highlighting this ingredient in such items creates automatic associations with naturality for health-minded consumers, and its topical and ingestible applications make it marketable in a range of industries.
Trend themes
Themes within the White Tea Beauty trend
Three behaviours holding the trend together01
Naturality in Beauty
Highlighting natural ingredients in beauty products creates a strong association with health and wellness, resonating with health-minded consumers.
02
Ingestible Beauty
The use of edible ingredients in skincare and beauty products is on the rise, allowing consumers to address issues like hydration and anti-aging from within.
03
Environmental Protection
Consumers are increasingly seeking out products that protect their skin from environmental pollutants and other factors beyond their control.
Industry implications
What the White Tea Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Natural ingredients and ingestible beauty products offer disruptive innovation opportunities within the beauty and personal care industry.
For
Wellness
The use of edible and natural ingredients in beauty products presents an opportunity for innovation in the wellness industry.
For
Environmental Protection
Products that protect against environmental pollutants offer disruptive innovation opportunities within environmental protection industries.
Workshop question
What unexpected ingredient could your brand incorporate into your products/services that would elevate the experience?
Trend signals
Trend signals for White Tea Beauty
Trend score 2.2 out of 10, from popularity 36%, activity 22%, freshness 8%.
Popularity36%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the White Tea Beauty trend
5 featured examples from Jan 19, 2017 to May 1, 2018CategoryFashion
Tinted White Tea Moisturizers
Winky Lux's Tinted Cosmetic Boasts White Tea and Pomegranate Extract
The cosmetics industry can innovate by utilizing different types of tea and other natural ingredients to create new formulations that offer skin benefits and cater to the growing…
CategoryFashion
Ingestible Water-Based Supplements
Dr. Brandt's Water Booster is Rich with Antioxidants
The wellness industry can take advantage of ingestible supplements to offer a wider range of products that cater to consumers' desire for convenient health solutions.
CategoryLifestyle
Multi-Shield Sunscreens
Clarins' 'UV PLUS Anti-Pollution SPF' Provides Two Types of Defense
Skincare companies can innovate by developing products that protect the skin from environmental pollutants.
CategoryLifestyle
Gelatin-Based Beauty Snacks
Skinte's Beauty Treat Collection Enhances the Appearance of Skin
The collagen-based Beauty Treat collection created by SkinTe presents opportunities for innovation in the beauty industry, particularly in the development of edible beauty product…
CategoryMarketing
Oil-Reducing Overnight Facial Gels
The Body Shop's Seaweed Oil-Control Product Mattifies the Skin
The skincare industry can benefit from disruptive innovation by developing more effective and specialized products that specifically target oil-control and provide solutions for o…
