Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cognitive
Tracking
Accessible programs allow for the tracking of various cognitive functions.
4.5
Trend score
Trend
What is the Cognitive Tracking trend?
Cognitive Tracking: Cognitive tracking and enhancement are becoming increasingly accessible in the home, whether they target things like recall, or works as a diagnostic tool for various disorders. The rise of such accessible programs gives consumers the opportunity, to an extent, to take their health into their own hands, functioning as an added element that enhances trust between the consumer and the health practitioners they engage with.
Trend themes
Themes within the Cognitive Tracking trend
Three behaviours holding the trend together01
Cognitive Tracking
There is an increased accessibility to cognitive tracking and enhancement, which offers opportunities for health practitioners and consumers to improve the diagnostic process by tracking behavioral and non-behavioral parameters.
02
Brain-Sensing Wearables
Wearable technology that tracks brain activity using EEG and EMG sensors is gaining popularity, creating opportunities to push non-invasive sensing technologies for consumers that are discreet, results-oriented, and easy to incorporate into their lifestyle.
03
Artificial Intelligence-based Diagnostic Apps
The rise of AI-based diagnostic apps can help improve the diagnosis process of brain disorders by tracking symptoms and progress, identifying patterns, and providing health-care practitioners with an actionable well for better treatment methods.
Industry implications
What the Cognitive Tracking trend means for industry
Where the trend changes the playbookFor
Healthcare
Cognitive Tracking and Brain-Sensing Wearables provide opportunities to improve diagnostic processes by tracking and measuring health parameters and offering patients greater control over the diagnosis and treatment process.
For
Personal Technology
Brain-Sensing Wearables and Cognitive Tracking provide new markets and opportunities for companies in the wearables industry to market cognitive wellness and personal health devices.
For
Artificial Intelligence
based Diagnostic Apps allow practitioners to improve their diagnosis methods and provide more targeted treatments by analyzing behavioral and non-behavioral data and identifying patterns using artificial intelligence algorithms.
Workshop question
How could your brand work to empower its consumers?
Trend signals
Trend signals for Cognitive Tracking
Trend score 4.5 out of 10, from popularity 70%, activity 56%, freshness 8%.
Popularity70%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cognitive Tracking trend
5 featured examples from Jan 26, 2017 to May 2, 2018CategoryFashion
Brain-Sensing Sunglasses
The Smith Lowdown Focus Sunglasses Use EEG to Monitor Your Brain
Opportunities for tech companies to develop innovative products that integrate noninvasive EEG sensors into wearable devices with a focus on cognitive training.
CategoryTech
Fitness-Tracking Smart Rings
The Oura Ring V2 is an Discrete Wearable That Tracks Rest and Play
The Oura Ring V2's advanced health tracking capabilities create disruptive innovation opportunities in the health monitoring devices industry.
CategoryTech
Focus-Enhancing Headsets
The 'NeuroPlus' Headset Improves Focus by Tracking Mental Activity
Brainwave tracking headsets like NeuroPlus can enhance learning and training by improving concentration and cognitive performance, presenting opportunities for businesses to devel…
CategoryTech
Brain-Tracking Diagnostic Apps
This App Tracks Symptoms of Brain Disorders to Optimize Treatment
The healthcare industry will benefit from this disruptive innovation by providing more efficient and effective treatment methods for patients.
CategoryTech
Social Name-Tracking Apps
The 'Remame' App Helps Users Remember Names by Taking Notes
Creating and developing mobile applications that specialize in networking and memory recall.
