Rainbow Optx makes a number of colored sunglasses lens options that are meant to be worn for the purposes of chromotherapy and mood-boosting.
The sunglasses are available in a range of colors from red to violet, each of which is associated with a chakra and a mantra like 'I AM' or ' I KNOW.' As Rainbow Optx describes, "Blue is cooling to our system and it is relaxing," while "Red is a stimulating color. It will energize the base chakra. It warms and it activates." While supporting different areas of the body, the chromotherapy sunglasses are said to help unlock artistic expression, while others awaken the intuition or ease loneliness.
Alongside offering a wide range of color choices, Rainbow Optx also makes its eyewear styles available in classic Aviator, Wayfarer and round frames.
Key Themes Behind This Trend
- Color Therapy Sunglasses
- Opportunity for companies to explore and invest in the healing power of colors through wearable technology.
- Personalized Mood-boosting Products
- Innovative products like the Rainbow Optx's lenses, that cater to customers' individual needs and preferences, have the potential to disrupt the market.
- Holistic Wellness Accessories
- With the growing interest in alternative forms of healing and well-being, companies can invest in holistic wellness accessories to meet consumer demand.
Where This Applies
- Eyewear Industry
- Eyewear companies can invest in incorporating mood-boosting lens technology in their products to differentiate themselves from competitors.
- Alternative Healing Industry
- Opportunity for alternative healing and therapy companies to incorporate wearable technology, like color therapy lenses, into their offerings.
- Fashion and Accessories Industry
- Companies can explore incorporating color therapy sunglasses and other holistic wellness accessories in their product lines to cater to the growing market for well-being products.
