Fashion brands take inspiration from classic and current literature
Implications - The adoption of literature into modern day streetwear fashion is on the rise, with clothing and lookbooks that evoke familiar themes. This shift correlates with the rise of streetwear popularity, and its adoption by high-end brands that look to people and cultures to inspire their styles.
Workshop Question - How could your brand be inspired by its consumers, rather than trying to inspire them?
Trend Themes
1. Literary Streetwear - Brands are adopting literature into modern day streetwear fashion, using clothing and lookbooks that evoke familiar themes from classic and current literature.
2. Mythical Beast-inspired Design - Designers are taking cues from medieval literature and using unconventional patterns inspired by mythical beasts to create unique collections.
3. Electronic Music-inspired Capsules - Fashion labels are being influenced by 90s electronic music and DIY activities, resulting in a range of streetwear staples with evocative collage imagery.
Industry Implications
1. Fashion Industry - Fashion brands are creating new designs and collections inspired by classic and current literature, medieval illustrations of mythical beasts, and 90s electronic music.
2. Creative Arts Industry - Artists, writers, and musicians are inspiring new fashion trends with their works, resulting in unique and creative designs that appeal to a wide range of consumers.
3. Digital Media Industry - The rise of streetwear popularity is being driven by social media influencers who are sharing images and videos of themselves wearing the latest fashion trends, influencing consumer purchasing decisions.
4 Featured, 36 Examples:
118,675 Total Clicks
Date Range:
Jul 17 — May 18
Trending:
Warm
Consumer Insight Topics:
