Category
Fashion
Scaled Restraint
Trend cluster
Category
Literary
Aesthetic
Fashion brands take inspiration from classic and current literature.
3.6
Trend score
Trend
What is the Literary Aesthetic trend?
Literary Aesthetic: The adoption of literature into modern day streetwear fashion is on the rise, with clothing and lookbooks that evoke familiar themes. This shift correlates with the rise of streetwear popularity, and its adoption by high-end brands that look to people and cultures to inspire their styles.
Trend themes
Themes within the Literary Aesthetic trend
Three behaviours holding the trend together01
Literary Streetwear
Brands are adopting literature into modern day streetwear fashion, using clothing and lookbooks that evoke familiar themes from classic and current literature.
02
Mythical Beast-Inspired Design
Designers are taking cues from medieval literature and using unconventional patterns inspired by mythical beasts to create unique collections.
03
Electronic Music-Inspired Capsules
Fashion labels are being influenced by 90s electronic music and DIY activities, resulting in a range of streetwear staples with evocative collage imagery.
Industry implications
What the Literary Aesthetic trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands are creating new designs and collections inspired by classic and current literature, medieval illustrations of mythical beasts, and 90s electronic music.
For
Creative Arts Industry
Artists, writers, and musicians are inspiring new fashion trends with their works, resulting in unique and creative designs that appeal to a wide range of consumers.
For
Digital Media Industry
The rise of streetwear popularity is being driven by social media influencers who are sharing images and videos of themselves wearing the latest fashion trends, influencing consumer purchasing decisions.
Workshop question
How could your brand be inspired by its consumers, rather than trying to inspire them?
Trend signals
Trend signals for Literary Aesthetic
Trend score 3.6 out of 10, from popularity 43%, activity 56%, freshness 8%.
Popularity43%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Literary Aesthetic trend
4 featured examples from Jul 4, 2017 to Apr 24, 2018CategoryFashion
Mythical Beast-Inspired Designer Fashion
The New Burberry Line Takes Cues from Medieval Literature
Fashion brands can capitalize on the trend of mythical beast-inspired patterns to create unique and eye-catching designs.
CategoryFashion
Dystopian Literature Fashion Lookbooks
Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs.
CategoryFashion
Artist-Modelled Streetwear Lookbooks
Reginald Sylvester II Posed in the New Rare Panther Offerings
Streetwear brands can leverage artist collaborations and unique graphic designs to stand out in the competitive fashion market.
CategoryFashion
Electronic Music-Inspired Capsules
Syndicate Original Drops Its Latest 90s-Focused Line for SS18
The 90s-inspired fashion trend creates opportunities for retail companies to attract customers by offering clothing that taps into nostalgia and the cultural zeitgeist of that era.
