One in three women will suffer from urinary incontinence at some point in their lives, but Squeezy is an app that's aiming to reduce that ratio. The NHS-sponsored app provides pelvic floor-strengthening programs, including exercises and scheduling, that help women proactively work to prevent urinary incontinence and pelvic organ collapse.
Squeezy comes with a standard exercise regime that any woman can adhere to, but the app can also be personalized with input from a specialized physiotherapist depending on each patient's needs. In either case, it provides not only detailed instructions about how to perform the various exercises but also push notifications that serve as reminders throughout the day.
Beyond the direct impact that Squeezy has on women's health, the app's playful branding serves to normalize issues surrounding pelvic floor care and remove the stigma surrounding it.