Bloom is a women's health app that offers digital programs, guided journaling, personalized online therapy, and emotional analysis to help women maintain and improve their overall health and wellness. Recently, the company teamed up with SWORD Health, a leader in musculoskeletal care, to launch an at-home physical therapy device and accompanying app feature dedicated to pelvic floor health.
For those with pelvic floor disorders, the new feature can be used to connect with a pelvic health specialist who will build them a custom exercise plan. The personalized exercises will be paired with a unique pelvic sensor device that is used to track users' progress, which they can access in real-time via the Bloom app. As a result, both the user and their partnering pelvic specialist will be able to carefully assess their progress, ensuring they receive the appropriate treatment.
Image Credit: Bloom
What's Driving This Trend
- Pelvic Health Devices
- The integration of technology into pelvic health devices presents an opportunity for innovative startups to disrupt the traditional physical therapy industry.
- Digital Physical Therapy
- The rise of digital physical therapy programs opens up opportunities for online healthcare providers to offer at-home therapy services that can be tailored to the needs of individuals with specific conditions.
- Personalized Health Apps
- Personalized health apps can be created with the potential to monitor and maintain overall health, especially in women who need specific health care. An innovative opportunity for app developers and healthcare providers.
Who This Affects Most
- Healthcare
- The healthcare industry can create disruptive innovation opportunities by integrating technology into their traditional physical therapy services to offer at-home services which individualize pelvic floor exercises.
- Fitness Technology
- Companies that produce fitness technology devices can create innovative pelvic health devices that cater to women with specific health concerns.
- Mental Health Therapy
- Mental health therapy providers can collaborate with healthcare app developers working on personalized health app development to create apps that analyze and provide personalized support for mental health concerns.
