Category
Tech
Fixable Devices
Trend cluster
Category
Augmented
Mapping
Augmented reality technology enables effective mapping for a variety of purposes.
4.6
Trend score
Trend
What is the Augmented Mapping trend?
Augmented Mapping: Augmented reality has become a highly effective tool in enhancing personal mapping technologies, with uses in everything from navigation to design visualization. The accommodation of AR in mapping tech allows for more engagement-focused consumer or producer interactions, catering to the rising desire for immersive experiences – whether in practice or production.
Trend themes
Themes within the Augmented Mapping trend
Three behaviours holding the trend together01
AR-based Navigation Systems
Augmented reality technology is being used to create more immersive navigation experiences in airports, buildings, and outdoor spaces.
02
AR-based Visualization Tools
The use of augmented reality in interior and exterior design opens up opportunities for virtual home staging, better visualization of architectural plans, and more.
03
AR-based Wearables for Active Lifestyles
Augmented reality technology has paved the way for innovative wearables designed specifically for athletes and sports enthusiasts, providing real-time data and added visualizations.
Industry implications
What the Augmented Mapping trend means for industry
Where the trend changes the playbookFor
Navigation and Mapping
The navigation and mapping industry can leverage AR technology to create more engaging and interactive maps, making it easier for people to get around and discover new places.
For
Architecture and Interior Design
The architecture and interior design industry has the potential to use AR visualization tools to create virtual representations of their design plans and inspire more effective collaboration with clients and contractors.
For
Sports and Outdoor Recreation
Wearable technology and augmented reality can create more innovative and personalized products for athletes and outdoor enthusiasts, providing real-time data and insights to improve performance and safety.
Workshop question
Conceptualize how your brand could incorporate AR into its products, services, or production processes.
Trend signals
Trend signals for Augmented Mapping
Trend score 4.6 out of 10, from popularity 64%, activity 67%, freshness 8%.
Popularity64%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Mapping trend
4 featured examples from May 26, 2017 to Mar 8, 2018CategoryArt & Design
AR Visualization Design Tools
The 'Archisketch' 3D Interior Design Mapping Tool is Simple to Use
The interior design industry can leverage digitized tools like 'Archisketch' to enhance the design process, offering clients more interactive and personalized experiences.
CategoryTech
Active Lifestyle AR Glasses
This AR Glasses Concept is Designed with Athletes in Mind
The AR glasses concept presents disruptive innovation opportunities in the sports and athletics industry by revolutionizing the way athletes access and utilize data during trainin…
CategoryTech
AR Airport Maps
Gatwick Airport is Helping Travelers Get Around with Beacons and Augmented Reality
The travel and hospitality industry can benefit from AR wayfinding technology to improve the travel experience and increase customer satisfaction.
CategoryTech
AR Navigating Apps
Blippar's Navigation App Offers Directions and Contextual Information
The application of augmented reality technology to navigation presents a disruptive innovation opportunity for the technology industry to revolutionize the way people navigate and…
