Trend cluster
Category

Eco
University

Higher education adapts to the eco-related research it takes part in.

Timber-Built Tiny ClassroomsUrban Eco Burial InitiativesEnergy-Generating Solar SidewalksStacked Cubed Learning CentersClimatic Vertical Universities

Trend

What is the Eco University trend?

Eco University: Research hubs in universities are adapting to the climate change and waste-related research they push out, by themselves changing the ways in which their architecture is designed, and impacts the environment. This shift comes as consumers increasingly expect brands and institutions to lay the foundations for a more sustainable future.

Trend themes

Themes within the Eco University trend

Three behaviours holding the trend together
01

Sustainable Campus

Universities are designing eco-friendly campuses, incorporating green technology and architecture that can positively impact the environment.

02

Green Innovation Initiatives

Companies are taking initiatives to design sustainable and purposeful products that benefit the ecosystem to improve the quality of life.

03

Experiential Learning

Institutions are providing students with experiential learning environments which includes looking at environmental variances, teaching environmentally friendly practices.

Industry implications

What the Eco University trend means for industry

Where the trend changes the playbook
For

Education

Academic institutions across the globe are introducing innovative ways to incorporate sustainability into education which can improve campus sustainability and sustainable design practices.

For

Architecture

Sustainable design ideas inspired by climate change are driving architects to produce innovative structures that take into account environmental sustainability.

For

Green Technology

Sustainable and purposeful products are being designed by companies around the world that focus on reducing climate impact and promoting sustainability.

Workshop question

How could your brand better commit to sustainability?

Trend signals

Trend signals for Eco University

Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%.

Popularity40%
Activity31%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Eco University trend

6 featured examples from Apr 4, 2017 to May 4, 2018