Modern Neighborhood Renovations

Alonso & Crippa Renovate a Century-Old Brick Building in Argentina

Palermo Viejo is a small historic urban space in Buenos Aires that is undergoing a steady transformation into a popular and modern neighborhood. Local design studio Alonso & Crippa undertake a renovation process of a two-storey brick building, transforming it into a clean, minimalist and contemporary residence.

The project is called PH Thames, and it is just an example of how cities are aggregates of modern neighborhoods. From arty districts to bourgeois communal spaces, Alonso & Crippa's work on the historic house is an example of how the introduction of shops, restaurants and offices can change an urban area. Prior to Palermo Viejo's transformation into a modern neighborhood, the space was residential. Now, people are occupying the second floors of the historic houses to make room for commercial development.

Photo Credits: Javier Agustín Rojas

Urban Neighborhood Transformation
The renovation of Palermo Viejo into a modern neighborhood demonstrates the trend of urban areas undergoing creative renewal with the introduction of new facilities and amenities.
Commercial Development in Residential Spaces
The transformation of historic houses in Palermo Viejo into commercial spaces showcases the trend of utilizing residential properties for entrepreneurial endeavors.
Minimalist and Contemporary Design
The clean and modern renovation of PH Thames by Alonso & Crippa represents the trend of minimalist and contemporary design in urban renovations.

Industries Being Reshaped

Real Estate
The real estate industry can explore opportunities in repurposing historic or residential properties for commercial and entrepreneurial use, based on the transformation of Palermo Viejo.
Hospitality and Retail
With the incorporation of shops and restaurants in the renovated Palermo Viejo neighborhood, the hospitality and retail industries can consider investing in emerging areas for expansion.
Architecture and Design
The architectural and design industries can tap into the demand for clean, minimalist, and contemporary renovations by offering their expertise in transforming urban spaces.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 7%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X