Thanks in part to Airbnb itself, the tourism industry has exploded over the past several years, and the company's 'Office of Healthy Tourism' has been opened in order to combat some of the potential pitfalls that come with the tourism boom. The initiative "supports tourism that is local, authentic, diverse, inclusive, and sustainable," according to Head of Global Policy Chris Lehane, and it is making efforts to change tourism practices for the betterment of both tourists and locals.
Eco-tourism has been a popular concept since long before the inception of Airbnb, but the Office of Healthy Tourism is looking beyond just environmentally friendly traveling. The company also wants to prevent overreliance on primary landmarks in a given location. For example, it might look to highlight cool restaurants, cafes, or experiences around Pisa, Italy, rather than driving everyone to the famous tower.
Responsible Tourism Inititiatives
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