Museum spaces are being reimagined to represent the art they contain
Implications - Museums are being designed with more thought on how the structures play into the exhibits they'll feature, and with the idea that they stand out as art pieces in their own right. These spaces cater to a shift in consumer preference in which experience via immersion is prioritized, and as museum spaces seek out ways to entice consumers in the face of dwindling engagement.
Workshop Question - How could your brand make every aspect of its product/service engaging – from marketing experience to delivery?
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