Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Detection
Portable devices allow for the enhanced detection of polluted areas.
3.5
Trend score
Trend
What is the Personalized Detection trend?
Personalized Detection: Personal pollution-detection devices are allowing consumers to make informed decisions on areas to avoid for health purposes, or improve in terms of reducing their pollution-related impact. These devices create a greater sense of purpose for consumers who are more motivated to change negative habits when faced with the consequences in a more visceral, impactful way.
Trend themes
Themes within the Personalized Detection trend
Three behaviours holding the trend together01
Personal Pollution-Detection Devices
Trend of specialized, personal devices that inform consumers about polluted areas.
02
Community Monitoring and Crowdsourcing Pollution Data
Trend of community tracking and collecting real-time pollution data for analysis.
03
Pollution-Tracking Apps
Trend of mobile apps informing consumers of the air quality in their city based on live pollution data.
Industry implications
What the Personalized Detection trend means for industry
Where the trend changes the playbookFor
Environmental Technology Industry
Companies can develop specialized devices and build applications that detect and track air pollution in real-time.
For
Health and Wellness Industry
Companies can create products to help users breathe clean air and monitor air quality to improve overall health.
For
Education Industry
Companies can create innovative tools and resources that can teach children and adults about the effects of air pollution and how to lead a more sustainable life.
Workshop question
How could your brand create a personalized way for consumers to connect with what it's selling?
Trend signals
Trend signals for Personalized Detection
Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%.
Popularity57%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Personalized Detection trend
4 featured examples from Aug 8, 2017 to May 9, 2018CategoryTech
Communal Pollution Trackers
Flow Smart Air Quality Tracker Helps Communities Live Healthier Lives
The Flow Smart Air Quality Tracker represents an opportunity for healthcare technology companies to develop innovative solutions for personalized air pollution monitoring and mana…
CategoryLife-Stages
Child-Friendly Pollution Detectors
'Urban Canaries' Teach Kids About the Dangers of Unclean Air
Opportunity for companies in the environmental monitoring industry to develop child-friendly pollution detectors and educational resources.
CategoryLifestyle
Air Quality-Measuring Sensors
The 'PocketLab Air' Tracks the Air Around You for Personal Research
Environmental technology companies can capitalize on the trend of personal air quality monitoring by developing innovative sensors and apps for individuals to track and analyze ai…
CategoryTech
Polluted Urban Air Apps
Shit! I Smoke Informs Consumers of How Polluted Their City's Air Is
Disruptive innovation opportunities for companies developing advanced technologies to detect and combat urban air pollution.
