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Confectionery Brew

Beers are enhanced via the infusion of flavors from popular desserts

Implications - The continued popularity of craft beer culture has led to a rise in brews that adopt and promote dessert-like flavors. The combination of traditional desserts with craft brews is able to cater to the urban consumer with "foodie" proclivities, while also offering mass-market appeal due to the added novelty factor.

Workshop Question - How could your brand combine familiarity with novelty?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
27,141 Total Clicks
Jan 17 - May 18
This Year and Mild
LifestyleDrinking
Featured Examples
Decadent Dessert Beers - The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation
SCORE 3.8
Mild 694 Clicks Pub: Mar 27, 17
Decadent Dessert Beers
The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation
Those who are fans of chocolate and dessert will be interested in the Southern Trail ‘Thick Mint’ chocolate mint stout as a way to enjoy rich, sweet flavors in the form of a libation.... [More]
Popsicle-Inspired Beers - The Temescal Brewing Push Pop IPA is Infused with Tasty Flavorings
SCORE 6.1
This Year and Warm 371 Clicks Pub: May 9, 18
Popsicle-Inspired Beers
The Temescal Brewing Push Pop IPA is Infused with Tasty Flavorings
The Temescal Brewing Push Pop IPA is sure to come as a delight to beer drinkers who are looking for something out of the ordinary that will enable them to relive their childhood in an unexpected way.... [More]
Dessert Cookie Beers - The Veil Brewing Hornswoggler Chocolate Milk Stout is Infused with Oreos
SCORE 2.6
Mild 333 Clicks Pub: Jan 29, 17
Dessert Cookie Beers
The Veil Brewing Hornswoggler Chocolate Milk Stout is Infused with Oreos
Those who simply love Oreo cookies (and who are of legal drinking age) will want to give the Veil Brewing Hornswoggler Chocolate Milk Stout a try. The beer was conditioned on hundreds of pounds of... [More]
Fruity Homespun Beers - Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors
SCORE 2.1
Untested 278 Clicks Pub: Mar 3, 17
Fruity Homespun Beers
Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors
To complement its line of best-selling Not Your Father’s Root Beer products, Small Town Brewery is introducing a new line of Not Your Mom’s brews. This new line of beer puts a focus on... [More]
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