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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,423 more

Confectionery Brew

Beers are enhanced via the infusion of flavors from popular desserts

Implications - The continued popularity of craft beer culture has led to a rise in brews that adopt and promote dessert-like flavors. The combination of traditional desserts with craft brews is able to cater to the urban consumer with "foodie" proclivities, while also offering mass-market appeal due to the added novelty factor.
Workshop Question - How could your brand combine familiarity with novelty?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
30,496 Total Clicks
Date Range:
Jan 17 — May 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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