This summer beer is being offered by the firm 'Absolute Agency' as part of a promotional gift box for the brand's clients and prospects.
The creative firm designed the bottles for this grapefruit IPA, which is called 'Summer Kiss.' The bottles feature the beer's name as well as small illustrations that are reminiscent of summer , including umbrellas, fruits, airplanes and more. The boxes the gifts are offered in feature the same branding and are the same red color as grapefruits are. On their inside they offer a beer and an accompanying glass -- one that features the illustrative branding found on the rest of the gift.
This summer beer branding is clear in its intention and helps Absolute Agency in creating and maintaining solid relationships with its existing clients and prospective clients.