Given that early spring generally marks the final flourish of grapefruit season, it's well and truly an appropriate time to release a delectable grapefruit-infused beer, which is precisely what Lawson's Finest Liquids has done with the much-anticipated distribution of its grapefruit double IPA.
The 'Double Sunshine with Ruby Red Grapefruit' has been a favourite ever since it began to be brewed by the venerable Vermont brewery, with the latest iteration of this double IPA said to combine a tried and tested formula with a couple of gentle bonuses.
According to Sean Lawson, CEO and founding brewer of Lawson's Finest Liquids, the distribution of this beer across nine states is a means of servicing a growing need among beer lovers. “Double Sunshine with Ruby Red Grapefruit is the most highly coveted brew among our loyal fans. This special edition has an extra layer of mouth-watering, juicy, lush fruit character and dank tropical aromas," Lawson said.
Image Credit: Lawson's Finest Liquids
Why This Trend Is Growing
- Grapefruit-infused Beers
- There is a growing demand for fruity-flavored beers infused with grapefruit, especially during grapefruit season.
- Double Ipas
- Double IPAs are gaining popularity, and breweries are experimenting with different ways to enhance the flavor and aroma of their brews.
- Special Edition Beers
- Creating small-batch, limited-edition beers with unique flavors can generate excitement and loyalty among beer lovers.
Industries Being Reshaped
- Craft Beer Industry
- Craft breweries can experiment with grapefruit-infused beers and unique flavors to stand out in an increasingly competitive industry.
- Fruit Juices Industry
- Collaborating with breweries to provide a variety of fruit flavors for beer production can be a lucrative opportunity for fruit juice producers.
- Alcohol Distribution Industry
- Distributors can capitalize on the growing demand for specialty and limited-edition beers, such as the highly-coveted Double Sunshine with Ruby Red Grapefruit, and expand their portfolio accordingly.
