Rogue's newest IPA introduces a cold brew beer that blends two favorite consumer flavors—coffee and beer. The Cold Brew IPA boasts a combination of Rogue Farms hops, plus Stumptown Coffee Roasters’ Cold Brew Coffee to form a unique hybrid beverage. In terms of taste, the beverage is said to be both hoppy, with bright, citrus and crisp notes from the coffee.
As well as being available on draft and in bottles, the Cold Brew IPA is packaged into 12-ounce cans. As Rogue President Brett Joyce puts it: "We turned two of our favorite things into one and then canned it so we can take it with us when we do our favorite things."
This new alcoholic offering from Rogue touches on a number of of-the-moment consumer interests, including beer culture, ready-to-drink cold brew beverages and drink hybrids.