Indeed Brewing's Apple Crisp Ale is "Not Quite a Cider, Not Totally a Beer"
Laura McQuarrie — September 17, 2025 — Lifestyle
References: indeedbrewing & bevindustry
Consumers love the bold, hoppy character of beer and the crisp, fruity refreshment of cider, and the unique qualities of both can be appreciated in Indeed Brewing's Apple Crisp Ale, a one-of-a-kind hybrid of beer and cider.
The gold-colored liquid with a fruity apple aroma is said to have a dry, crisp mouthfeel with the funkiness of cider, apple and cinnamon spice on the tongue. This beer-cider beverage, described as "not quite a cider, not totally a beer," is made with a base of malt and real apple juice, which ferments in cider yeast.
Apple Crisp Ale is not only full of cozy, warm fall flavors to savor this season, but it promises an experience that many drinkers crave: something comforting and familiar but with a new and fresh, exciting edge.
The gold-colored liquid with a fruity apple aroma is said to have a dry, crisp mouthfeel with the funkiness of cider, apple and cinnamon spice on the tongue. This beer-cider beverage, described as "not quite a cider, not totally a beer," is made with a base of malt and real apple juice, which ferments in cider yeast.
Apple Crisp Ale is not only full of cozy, warm fall flavors to savor this season, but it promises an experience that many drinkers crave: something comforting and familiar but with a new and fresh, exciting edge.
Trend Themes
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Hybrid Craft Beverages — The emergence of hybrid beverages like Apple Crisp Ale showcases an innovative fusion of beer and cider, captivating consumers with blended flavors and novel drinking experiences.
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Seasonal Flavor Innovations — Introducing warm fall flavors into beverages taps into consumer preferences for seasonal offerings, enabling brands to capture market interest with timely, comforting options.
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Funky Flavor Profiles — With its funky flavor profile, the Apple Crisp Ale exemplifies how beverage makers can experiment with unique taste combinations to stand out in the competitive craft drink market.
Industry Implications
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Craft Beverage Industry — The craft beverage industry is seeing a surge in creative innovation as producers blend traditional brewing techniques and ingredients to create hybrid drinks like the beer-cider hybrid.
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Alcohol and Spirits Retail — Alcohol retailers can capitalize on consumer curiosity for novel products by diversifying their offerings with unique beverage hybrids that offer fresh, unexpected experiences.
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Flavor and Ingredients Suppliers — Suppliers specializing in unique flavors and ingredients can drive new opportunities within the market by supporting beverage brands' experimental hybrid drink endeavors.
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