Due to the imagery on the labels for Beachwood Brewing's Invasive Species four-pack, one might think that its purpose is to raise awareness about a particular animal—however, the set of beers relays an important message about authentic craft beer.
With the rise of craft beer culture around the world, Beachwood Brewing is out to remind consumers to support independently owned breweries, as it believes "Big beer corporations have hijacked what it means to be craft, diluting and minimizing the meaning of craft beer."
The Beachwood Brewing Invasive Species features IPAs in flavors like Habanero, Mango and Grapefruit, which remind of similar styles from competitors. On the release of Invasive Species, Co-Owner of Beachwood Brewing Gabe Gordon, says: "We want people to realize there are good if not better options out there and you should try them."
Awareness-Raising Craft Brews
More Stats +/-
One-Day Brewery Festivals
Brewery Cookie Tastings
Hard Coffee Beverages
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.