Collaborative West Coast IPAs

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The 'Steely Jam' IPA Was Brewed By Beachwood Brewing & Urban Roots

— April 7, 2023 — Lifestyle
Beachwood Brewing, an independent brewery that has been delighting craft beer lovers ever since its inception back in 2011, has teamed up with Urban Roots to offer up a delicious new collaborative IPA that doesn't shy away from considerable use of hops.

The 'Steely Jam' West Coast IPA makes use of a trio of different varieties of hops that include the well-known Strata, Mosaic Cryo and Mosaic variants, which work in concert with each other to provide a hoppy and eminently recognizable flavor profile. Canadian Pilsner malt is used that lends a unique character to the beer, which comes in at 7.1 percent ABV (alcohol by volume) and 60 IBUs (International Bitterness Units).

This collaborative IPA is available in four-packs of 16-ounce cans for a price of $15.99.

Image Credit: Beachwood Brewing

Trend Themes

  1. Collaborative Craft Beers — The trend of craft breweries collaborating with one another to create unique and innovative beer flavors.
  2. Hazy Ipas — The trend of IPAs with a hazy appearance and juicy, fruity flavors rather than the traditional hop bitterness.
  3. Canned Craft Beers — The trend of craft beers being canned for convenience and portability.

Industry Implications

  1. Craft Beer Industry — This trend presents opportunities for craft breweries to collaborate and innovate, creating new and unique beer experiences for consumers.
  2. Packaging Industry — As more craft beers are being canned, there is a growing need for sustainable and functional packaging options that maintain the beer's quality.
  3. Hospitality Industry — Collaborative brews and unique beer flavors present opportunities for bars, restaurants, and breweries to provide differentiated experiences for customers and increase sales.
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