Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,691 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,083 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,083 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,691 cutting edge ideas.

Masterfully Crafted IPAs

This West Coast IPA Uses Proprietary Varieties Of Hops

— March 29, 2022 — Lifestyle
Firestone Walker, a family-owned craft brewery based in California, has launched a masterful West Coast IPA that is designed to take drinkers on a flavor odyssey that includes stopovers deep in the realms of proprietary Mosaic Cryo hops as well as acquaintances with juicy mango notes and an all-round tropical character.

The 'Hopnosis' West Coast IPA makes use of an array of new-world hops that are highlighted by Cryo Hops. Developed by none other than the Firestone Walker team, the Cryo Hops were crafted by leveraging the bitter and aromatic oils and resigns found in lupulin concentrate from hops. As far as the construction of the hop flavor profile is concerned, Firestone Walker went about using copious amounts of hops at approximately five pounds per barrel of beer.

The end result is a beer that is delectably hoppy without being overpowering, with notes of passionfruit, grape and mango adding sweetness, tartness and juiciness for good measure.

Image Credit: Firestone Walker
Trend Themes
1. New World Hops - Craft breweries can innovate through the creation of new hops, like Cryo Hops, to differentiate their product from competitors.
2. Flavorful Ipas - Breweries can create unique and delicious IPAs that use an array of hops and fruits to appeal to customers seeking new and different flavors in their beer.
3. Hop Construction - Craft breweries can experiment with hop usage to develop different flavor profiles and create their signature taste.
Industry Implications
1. Craft Beer - Craft beer brewers can use new hop creations and unique flavor profiles to differentiate their product from mass-produced beers and appeal to a growing market.
2. Beverage - Beverage companies can utilize new hop varieties and creative flavor combinations to innovate and offer new, exciting options to customers.
3. Food and Hospitality - Restaurants and bars can add unique and flavorful craft beers to their offerings, attracting customers who seek out new taste experiences and increasing their revenue streams.
2.2
Score
Popularity
Activity
Freshness