Firestone Walker, a family-owned craft brewery based in California, has launched a masterful West Coast IPA that is designed to take drinkers on a flavor odyssey that includes stopovers deep in the realms of proprietary Mosaic Cryo hops as well as acquaintances with juicy mango notes and an all-round tropical character.
The 'Hopnosis' West Coast IPA makes use of an array of new-world hops that are highlighted by Cryo Hops. Developed by none other than the Firestone Walker team, the Cryo Hops were crafted by leveraging the bitter and aromatic oils and resigns found in lupulin concentrate from hops. As far as the construction of the hop flavor profile is concerned, Firestone Walker went about using copious amounts of hops at approximately five pounds per barrel of beer.
The end result is a beer that is delectably hoppy without being overpowering, with notes of passionfruit, grape and mango adding sweetness, tartness and juiciness for good measure.
Image Credit: Firestone Walker
What's Driving This Trend
- New World Hops
- Craft breweries can innovate through the creation of new hops, like Cryo Hops, to differentiate their product from competitors.
- Flavorful Ipas
- Breweries can create unique and delicious IPAs that use an array of hops and fruits to appeal to customers seeking new and different flavors in their beer.
- Hop Construction
- Craft breweries can experiment with hop usage to develop different flavor profiles and create their signature taste.
Who This Affects Most
- Craft Beer
- Craft beer brewers can use new hop creations and unique flavor profiles to differentiate their product from mass-produced beers and appeal to a growing market.
- Beverage
- Beverage companies can utilize new hop varieties and creative flavor combinations to innovate and offer new, exciting options to customers.
- Food and Hospitality
- Restaurants and bars can add unique and flavorful craft beers to their offerings, attracting customers who seek out new taste experiences and increasing their revenue streams.
