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These Australian Drinks Were Produced to Counter Mass-Produced Ones

 - Feb 15, 2017
The range of Australian drinks offered by the brand CAPI were designed to be refreshing and reflective of the country's culture.

After wanting a change from the predominantly mass-produced beverage options on the market, the founders of CAPI decided to take matters into their own hands and the brand was born. The Australian drinks offer a range of flavors that start with plain mineral water and sparkling water, and also include cola, blood orange, cucumber mineral water, cranberry, and a spicy ginger option. The CAPI bottles are short in stature, curved and feature little labeling and imagery on them.

This Australian brand provides local consumers with options on the market that are more nutritious than the mass-produced ones.