Consumers get protein from their morning pick-me-ups
Implications - The infusion of protein into caffeinated products allows for health-conscious consumers to kill two birds with one stone as they begin their day. These products cater to the "halfway healthy" consumer concerned with combining convenience and nutrition in their daily health-related rituals.
Workshop Question - How could your brand prioritize convenience alongside quality?
Trend Themes
1. Protein-infused Beverages - Combining convenience and nutrition becomes a rising trend in the food and drink industry.
2. Caffeine and Protein Products - Caffeine and protein-infused products satisfy the desire for a convenient and energy-boosting meal replacements.
3. Collagen-infused Drink Products - The integration of neutral collagen protein into ready-to-go beverages caters to the growing wellness industry.
Industry Implications
1. Food and Beverage - Companies can target consumer demands for on-the-go convenience with functional protein-caffeine infused products that provide immediate energy and sustained fullness.
2. Fitness and Wellness - Nutritious products with collagen, protein, and caffeine can be marketed to audiences looking for organic and healthy supplements to their daily routine.
3. Sustainable Packaging - Innovation opportunities exist for developing minimal packaging designs for single-serve, recyclable products like coffee pods and pre-made beverages.
