Category
Lifestyle
Assisted Choices
Trend cluster
Category
Protein
Caffeine
Consumers get protein from their morning pick-me-ups.
3.1
Trend score
Trend
What is the Protein Caffeine trend?
Protein Caffeine: The infusion of protein into caffeinated products allows for health-conscious consumers to kill two birds with one stone as they begin their day. These products cater to the "halfway healthy" consumer concerned with combining convenience and nutrition in their daily health-related rituals.
Trend themes
Themes within the Protein Caffeine trend
Three behaviours holding the trend together01
Protein-Infused Beverages
Combining convenience and nutrition becomes a rising trend in the food and drink industry.
02
Caffeine and Protein Products
Caffeine and protein-infused products satisfy the desire for a convenient and energy-boosting meal replacements.
03
Collagen-Infused Drink Products
The integration of neutral collagen protein into ready-to-go beverages caters to the growing wellness industry.
Industry implications
What the Protein Caffeine trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies can target consumer demands for on-the-go convenience with functional protein-caffeine infused products that provide immediate energy and sustained fullness.
For
Fitness and Wellness
Nutritious products with collagen, protein, and caffeine can be marketed to audiences looking for organic and healthy supplements to their daily routine.
For
Sustainable Packaging
Innovation opportunities exist for developing minimal packaging designs for single-serve, recyclable products like coffee pods and pre-made beverages.
Workshop question
How could your brand prioritize convenience alongside quality?
Trend signals
Trend signals for Protein Caffeine
Trend score 3.1 out of 10, from popularity 49%, activity 37%, freshness 8%.
Popularity49%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Protein Caffeine trend
4 featured examples from Sep 10, 2017 to May 9, 2018CategoryLifestyle
Buttered Cold Brew Beverages
The Bulletproof Coffee to Go is Now Available in RTD Cartons
The pre-made cold brew trend opens up new opportunities for the beverage industry to expand its offerings and cater to consumer demand for convenient, healthy, and functional read…
CategoryLifestyle
Protein-Rich Coffee Drinks
SilmFast's SlimCafe is an On-the-Go Coffee Beverage with No Added Sugar
The beverage industry can explore protein-rich coffee drinks like SlimFast's SlimCafé to cater to health-conscious consumers seeking better-for-you alternatives.
CategoryLifestyle
Caffeine-Infused Meal Supplements
The Coffee-Flavored Huel Meal Replacement Offers a Pick-Me-Up
Brands in the supplement industry can innovate by offering delicious and nutritious meal replacements that cater to different dietary needs and lifestyles.
CategoryLifestyle
Collagen-Infused Protein Coffees
CUP-O Protein Coffee Infusion Delivers Collagen Protein in Pods
Health and wellness brands can capitalize on the demand for functional beverages that offer additional benefits like collagen.
