Bear Brands is a vegan meal shake start-up that recently launched a record-breaking crowdfunding campaign on Indiegogo for its 'Bear Squeeze.'
Bear Squeeze is a plant-based, paleo and ketogenic meal replacement shake that gives consumers the chance to customize their drinking experience. After shaking the bottle to break up the powder inside, consumers may add a liquid of their choice to create a convenient and nutritious on-the-go meal.
Within just 24 hours of launching its campaign, Bear Brands raised more than $65,000 from over 250 backers. While the initial campaign goal was to raise $25,000, over $82,000 has been crowdfunded from nearly 600 supporters of the vegan meal replacement shakes. Founder Max Bauman notes that “I believe a lot of the success is due to the low net carb and plant-based properties, which are extremely difficult to find in meal replacement shakes today."