Caveman Coffee introduced a two-piece 'Cold Brew Caveman Kit' that is made up of 100% pure coconut oil and coffee concentrate.
With the rise of Bulletproof coffee, many consumers are looking for healthier alternatives to butter to add into their coffee. As a brand that was founded by two mixed martial arts fighters, Caveman Coffee specializes in products that provide energy with a focus on health. The Cold Brew Caveman Kit makes it easy for a consumer to combine Coconut MCT Oil with a small amount of the Cold Brew Concentrate and water or another liquid of their choosing.
MCT oil is recognized for benefits such as improving cognitive functions and weight management—and coconut oil is known as one of the best sources of MCTs.
Key Themes Behind This Trend
- Health-conscious Coffee Additives
- Opportunity exists for brands to offer healthier alternatives to traditional coffee additives such as butter and sugar
- DIY Cold Brew Kits
- There is potential for brands to create DIY cold brew kits that allow consumers to easily make their own cold brew at home
- Functional Beverage Ingredients
- Brands can explore incorporating functional ingredients into their beverages, such as MCT oil for cognitive and weight management benefits
Where This Applies
- Coffee
- Coffee companies can create new products or expand their product lines to include healthier and functional beverage options
- Health and Wellness
- There is potential for companies in the health and wellness industry to offer functional ingredients and products that promote cognitive function and weight management
- Home Brewing
- Companies focused on home brewing can offer DIY cold brew kits that cater to consumers' desire for convenience and customization
