BIPOC-owned brand POW enters the functional creamer category with a brand new 100% organic coconut-based MCT oil creamer that promises to elevate your daily ritual. The unsweetened, unflavored, and plant-based recipe is packed with important and nourishing ingredients that supercharge one's well-being. From Suntheanine L-theanine to 8:1 functional mushroom extracts (featuring Lion's Mane and Reishi), the functional creamer blend supports focus and balance. Additionally, POW also adds Himalayan Pink Salt which is rich in minerals like calcium, magnesium, and iron. The MCT oil, on the other hand, "helps slow down the caffeine, giving you longer lasting energy, improves focus, and curbs appetite."
Ideal for coffee, tea, or smoothies, POW's brand new functional creamer adds a gentle nuttiness and creaminess to your daily cup.
Image Credit: POW
Why This Trend Is Growing
- Functional Creamers with Superfood Ingredients
- The incorporation of superfood ingredients, such as functional mushroom extracts, in functional creamers presents a disruptive innovation opportunity for the health and wellness industry.
- Organic Coconut-based Creamers
- The emergence of organic coconut-based creamers as an alternative to traditional dairy creamers presents a disruptive innovation opportunity for the dairy-free industry.
- Functional Creamers for Improved Cognitive Function
- The potential for functional creamers to enhance cognitive function by adding ingredients such as L-theanine and MCT oil presents a disruptive innovation opportunity for the beverage industry.
Industries Being Reshaped
- Health and Wellness Industry
- POW's functional creamer with superfood ingredients presents a disruptive innovation opportunity for the health and wellness industry to create similar products.
- Dairy-free Industry
- The emergence of organic coconut-based creamers as an alternative to traditional dairy creamers presents a disruptive innovation opportunity for the dairy-free industry to create similar products.
- Beverage Industry
- The potential for functional creamers to enhance cognitive function presents a disruptive innovation opportunity for the beverage industry to create more drinks with functional ingredients.
