Dave Asprey has designed a new type of bottled water that is specially designed to help the body better absorb water and dramatically increase hydration. Asprey is well known for his bulletproof coffee invention, which largely consists of adding fat to coffee. His latest innovation is 'FATwater,' which contains the same type of coconut oil nanoparticles as his bulletproof coffee drinks.
FATwater is made from a proprietary mix of water and oils extracted from coconuts. Asprey claims that the addition of coconut oil helps the body to better absorb water and to increase hydration. The fat in FATwater is designed to be metabolized quickly, thus providing a form of fuel for the body. The idea behind FATwater is to help our bodies process water more efficiently.
FATwater is currently available in bottles or concentrate packets. Customers can choose the unflavored variety or opt for berry, lemon or orange versions of the product.
Why This Trend Is Growing
- Coconut Oil-infused Water
- Disruptive Innovation Opportunity: Creating a new category of functional beverages that enhance hydration by incorporating coconut oil.
- Increased Water Absorption
- Disruptive Innovation Opportunity: Developing technologies or additives that improve the body's ability to absorb water and enhance hydration levels.
- Metabolizable Fuel
- Disruptive Innovation Opportunity: Exploring the use of quick-metabolizing fuels in beverage products to provide energy and hydration simultaneously.
Industries Being Reshaped
- Bottled Water Industry
- Disruptive Innovation Opportunity: Creating premium bottled water products with added functional ingredients to enhance hydration.
- Functional Beverage Industry
- Disruptive Innovation Opportunity: Developing a new line of functional beverages that incorporate coconut oil or similar ingredients for improved hydration.
- Fitness and Sports Nutrition Industry
- Disruptive Innovation Opportunity: Introducing coconut oil-infused water as a performance and hydration enhancer in the fitness and sports nutrition market.
