'B Strong' and 'B Balanced' are two new product lines of better-for-you Bolthouse Farms smoothies that are made with less sugar and more nutritional value. The better-for-you smoothies respond to the fact that many conscious consumers are looking to reduce their intake of sugar.
The Bolthouse Farms B Balanced smoothies have been formulated with 50% less sugar than the leading 100% juice smoothie and have no added sugar. The beverages in Sweet Green, Strawberry Banana, Tropical and Berry flavors are free from artificial flavors and preservatives.
The Bolthouse Farms B Strong protein drinks are fortified with 16 grams of protein per serving and "70% less sugar leading refrigerated protein drink." These premium protein beverages are offered in four flavors: Chocolate, Vanilla, Coffee and Vanilla Chai.
Image Credit: Bolthouse Farms
Why This Trend Is Growing
- Reduced Sugar Products
- With the growing concern for sugar intake, companies can develop and market healthier alternatives by reducing sugar content in their products.
- Functional Beverages
- As more people prioritize health and wellness, companies can take advantage of this trend by creating functional beverages that provide additional benefits beyond basic hydration or nutrition.
- Plant-based Alternatives
- With growing interest in plant-based diets and alternatives, companies can create innovative products that are both healthy and sustainable for consumers and the environment.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can use the trend of reduced sugar consumption to develop healthier and low-sugar beverages that cater to conscious consumers.
- Fitness Industry
- Given the rise of fitness enthusiasts, the fitness industry can market and provide healthier protein drinks and functional beverages to support active lifestyles.
- Food Industry
- As more consumers are seeking healthier dietary options, the food industry can innovate by incorporating healthier, plant-based ingredients in their products to meet the growing demand for healthy and sustainable food options.
