What is the trend of reduced sugar products?

With the growing concern for sugar intake, companies can develop and market healthier alternatives by reducing sugar content in their products.

What is the trend of functional beverages?

As more people prioritize health and wellness, companies can take advantage of this trend by creating functional beverages that provide additional benefits beyond basic hydration or nutrition.

What is the trend of plant-based alternatives?

With growing interest in plant-based diets and alternatives, companies can create innovative products that are both healthy and sustainable for consumers and the environment.

What are the implications for the beverage industry industry?

The beverage industry can use the trend of reduced sugar consumption to develop healthier and low-sugar beverages that cater to conscious consumers.

What are the implications for the fitness industry industry?

Given the rise of fitness enthusiasts, the fitness industry can market and provide healthier protein drinks and functional beverages to support active lifestyles.

What are the implications for the food industry industry?

As more consumers are seeking healthier dietary options, the food industry can innovate by incorporating healthier, plant-based ingredients in their products to meet the growing demand for healthy and sustainable food options.

Reduced Sugar Smoothies : Bolthouse Farms Smoothies

The B Balanced and B Strong Bolthouse Farms Smoothies Offer More Nutrition

Laura McQuarrie — February 27, 2018 — Lifestyle

References: bolthouse & prnewswire

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'B Strong' and 'B Balanced' are two new product lines of better-for-you Bolthouse Farms smoothies that are made with less sugar and more nutritional value. The better-for-you smoothies respond to the fact that many conscious consumers are looking to reduce their intake of sugar.

The Bolthouse Farms B Balanced smoothies have been formulated with 50% less sugar than the leading 100% juice smoothie and have no added sugar. The beverages in Sweet Green, Strawberry Banana, Tropical and Berry flavors are free from artificial flavors and preservatives.

The Bolthouse Farms B Strong protein drinks are fortified with 16 grams of protein per serving and "70% less sugar leading refrigerated protein drink." These premium protein beverages are offered in four flavors: Chocolate, Vanilla, Coffee and Vanilla Chai.

Image Credit: Bolthouse Farms

Trend Themes

Reduced Sugar Products — With the growing concern for sugar intake, companies can develop and market healthier alternatives by reducing sugar content in their products.
Functional Beverages — As more people prioritize health and wellness, companies can take advantage of this trend by creating functional beverages that provide additional benefits beyond basic hydration or nutrition.
Plant-based Alternatives — With growing interest in plant-based diets and alternatives, companies can create innovative products that are both healthy and sustainable for consumers and the environment.

Industry Implications

Beverage Industry — The beverage industry can use the trend of reduced sugar consumption to develop healthier and low-sugar beverages that cater to conscious consumers.
Fitness Industry — Given the rise of fitness enthusiasts, the fitness industry can market and provide healthier protein drinks and functional beverages to support active lifestyles.
Food Industry — As more consumers are seeking healthier dietary options, the food industry can innovate by incorporating healthier, plant-based ingredients in their products to meet the growing demand for healthy and sustainable food options.

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