Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chef
Kit
Professional chefs curate or brand meal kits for convenience-minded consumers.
3.3
Trend score
Trend
What is the Chef Kit trend?
Chef Kit: Professional and famous chefs are increasingly throwing their names behind at-home meal kit options for consumers seeking simple ways to make food. Through the curation and/or branding of meal kit options with celebrity backing, trust between the consumer and the brand is enhanced in an industry that has oft been perceived as unhealthy.
Trend themes
Themes within the Chef Kit trend
Three behaviours holding the trend together01
Celebrity Chef Kits
Increasing number of famous chefs are putting their names behind at-home meal kit options to enhance trust between consumer and the brand.
02
Plant-Based Meal Kits
Growing number of consumers are practicing flexitarian or vegetarian/vegan diets, leading to the creation of more options like the Tesco 'Wicked Kitchen' and Peapod and Chloe Coscarelli's vegan meal kits.
03
Grocery Store Meal Kits
Chef-created, pre-portioned meal kits are now available through national grocery stores like Chef'd and Smithfield Foods, catering to busy consumers with elevated versions of weeknight dinner classics.
Industry implications
What the Chef Kit trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
With the rise of meal kits, there is a growing opportunity for differentiation through chef-created, plant-based, or grocery store-focused options that cater to consumers' convenience needs.
For
Retail Industry
National grocery stores have an opportunity to expand their meal kit offerings like Chef'd and Smithfield Foods to meet growing consumer demand for easy, home-cooked gourmet meals.
For
Tech Industry
Online grocers like Peapod can benefit from offering vegan, non-GMO and free-from filters to quickly help consumers satisfy their dietary needs and preferences.
Workshop question
Consider influencers your company could leverage to enhance trust between your brand and consumer.
Trend signals
Trend signals for Chef Kit
Trend score 3.3 out of 10, from popularity 44%, activity 48%, freshness 8%.
Popularity44%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Chef Kit trend
4 featured examples from Dec 1, 2017 to May 10, 2018CategoryLifestyle
Chef-Created Meal Kits
Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits
Meal kit companies can continue to innovate by expanding their distribution channels and offering their products through grocery stores.
CategoryLifestyle
Chef-Created Thanksgiving Meal Kits
Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast
The collaboration between Wolfgang Puck and Chef'd demonstrates a potential disruptive innovation opportunity for the meal kit delivery industry, allowing for partnerships with re…
CategoryLifestyle
Vegan-Friendly Prepackaged Meals
The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free
Food retailers have an opportunity to cater to the growing demand for vegetarian and vegan products by stocking sustainable and eco-friendly plant-based prepackaged meals.
CategoryLifestyle
Chef-Created Vegan Meal Kits
Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals
Companies in the meal kit delivery sector can explore collaborations with renowned chefs like Chloe Coscarelli to offer innovative plant-based meal options.
