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Chef Kit

Professional chefs curate or brand meal kits for convenience-minded consumers

Implications - Professional and famous chefs are increasingly throwing their names behind at-home meal kit options for consumers seeking simple ways to make food. Through the curation and/or branding of meal kit options with celebrity backing, trust between the consumer and the brand is enhanced in an industry that has oft been perceived as unhealthy.

Workshop Question - Consider influencers your company could leverage to enhance trust between your brand and consumer.

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 28 Examples: 55,936 Total Clicks

Date Range: Dec 17 - May 18

Trending: This Year and Average

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Chef-Created Meal Kits - Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits

SCORE 6.6

This Year and Warm 1,148 Clicks Pub: May 10, 18

Chef-Created Meal Kits

Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits

For years, Chef’d has made it easy for consumers to enjoy chef-created recipes, premium ingredients and easy home-cooked meals through an online service—now, Chef’d and Smithfield... [More]

Chef-Created Thanksgiving Meal Kits - Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast

SCORE 5.2

Warm 638 Clicks Pub: Dec 1, 17

Chef-Created Thanksgiving Meal Kits

Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast

To save consumers the stress of preparing an entire Thanksgiving feast from scratch, Chef’d teamed up with Austrian-born American celebrity chef and restaurateur Wolfgang Puck to launch a... [More]

Vegan-Friendly Prepackaged Meals - The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free

SCORE 4.1

Average 340 Clicks Pub: Jan 9, 18

Vegan-Friendly Prepackaged Meals

The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free

The Tesco ‘Wicked Kitchen’ food line has been created in partnership with chef Derek Sarno to satiate the increasing demand for vegetarian and vegan meals. Crafted with plant-based... [More]

Chef-Created Vegan Meal Kits - Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals

SCORE 2.7

This Year and Mild 175 Clicks Pub: May 9, 18

Chef-Created Vegan Meal Kits

Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals

Peapod and vegan chef, restauranteur and cookbook author Chloe Coscarelli recently joined forces on a vegan meal kit that shows consumers just how easy and flavorful plant-based eating can be. Chloe&#... [More]