Chef Kit

Professional chefs curate or brand meal kits for convenience-minded consumers

Implications - Professional and famous chefs are increasingly throwing their names behind at-home meal kit options for consumers seeking simple ways to make food. Through the curation and/or branding of meal kit options with celebrity backing, trust between the consumer and the brand is enhanced in an industry that has oft been perceived as unhealthy.

Workshop Question - Consider influencers your company could leverage to enhance trust between your brand and consumer.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
55,936 Total Clicks
Dec 17 - May 18
This Year and Average
LifestyleFoodHealth
Featured Examples
Chef-Created Meal Kits - Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits
SCORE 6.6
This Year and Warm 1,148 Clicks Pub: May 10, 18
Chef-Created Meal Kits
Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits
For years, Chef’d has made it easy for consumers to enjoy chef-created recipes, premium ingredients and easy home-cooked meals through an online service—now, Chef’d and Smithfield... [More]
Chef-Created Thanksgiving Meal Kits - Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast
SCORE 5.2
Warm 638 Clicks Pub: Dec 1, 17
Chef-Created Thanksgiving Meal Kits
Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast
To save consumers the stress of preparing an entire Thanksgiving feast from scratch, Chef’d teamed up with Austrian-born American celebrity chef and restaurateur Wolfgang Puck to launch a... [More]
Vegan-Friendly Prepackaged Meals - The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free
SCORE 4.1
Average 340 Clicks Pub: Jan 9, 18
Vegan-Friendly Prepackaged Meals
The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free
The Tesco ‘Wicked Kitchen’ food line has been created in partnership with chef Derek Sarno to satiate the increasing demand for vegetarian and vegan meals. Crafted with plant-based... [More]
Chef-Created Vegan Meal Kits - Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals
SCORE 2.7
This Year and Mild 175 Clicks Pub: May 9, 18
Chef-Created Vegan Meal Kits
Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals
Peapod and vegan chef, restauranteur and cookbook author Chloe Coscarelli recently joined forces on a vegan meal kit that shows consumers just how easy and flavorful plant-based eating can be. Chloe&#... [More]
Quantcast