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Chef Kit

Professional chefs curate or brand meal kits for convenience-minded consumers

Implications - Professional and famous chefs are increasingly throwing their names behind at-home meal kit options for consumers seeking simple ways to make food. Through the curation and/or branding of meal kit options with celebrity backing, trust between the consumer and the brand is enhanced in an industry that has oft been perceived as unhealthy.

SCORE 5.5

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 28 Examples: 53,381 Total Clicks

Date Range: Dec 17 - May 18

Trending: This Year and Average

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Chef-Created Meal Kits - Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits

SCORE 7.2

This Year and Warm 1,062 Clicks Pub: May 10, 18

Chef-Created Meal Kits

Chef'd and Smithfield Foods Now Sell Grocery Store Meal Kits

For years, Chef’d has made it easy for consumers to enjoy chef-created recipes, premium ingredients and easy home-cooked meals through an online service—now, Chef’d and Smithfield... [More]

Chef-Created Thanksgiving Meal Kits - Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast

SCORE 5.6

This Year and Warm 603 Clicks Pub: Dec 1, 17

Chef-Created Thanksgiving Meal Kits

Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast

To save consumers the stress of preparing an entire Thanksgiving feast from scratch, Chef’d teamed up with Austrian-born American celebrity chef and restaurateur Wolfgang Puck to launch a... [More]

Vegan-Friendly Prepackaged Meals - The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free

SCORE 4.6

This Year and Average 312 Clicks Pub: Jan 9, 18

Vegan-Friendly Prepackaged Meals

The Tesco 'Wicked Kitchen' Food Line is Completely Meat-Free

The Tesco ‘Wicked Kitchen’ food line has been created in partnership with chef Derek Sarno to satiate the increasing demand for vegetarian and vegan meals. Crafted with plant-based... [More]

Chef-Created Vegan Meal Kits - Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals

SCORE 3.4

This Year and Mild 138 Clicks Pub: May 9, 18

Chef-Created Vegan Meal Kits

Peapod and Chef Chloe Coscarelli Collaborated on Plant-Powered Meals

Peapod and vegan chef, restauranteur and cookbook author Chloe Coscarelli recently joined forces on a vegan meal kit that shows consumers just how easy and flavorful plant-based eating can be. Chloe&#... [More]