A distinct rise in the number of consumers looking for products that allow them to indulge in a guilt-free way has led to the creation of alternative treats like the Soreen Squidgy Cake Bites. Purported as having 60% less fat and 50% less sugar than regular cake products, the Soreen treats are being marketed as a permissible indulgence treat for sharing at lunch.
The Soreen Squidgy Cake Bites come packed in containers that provide 12 of the bites and feature such flavor options as Toffee and Chocolate. They are set to be in stores across the UK now in Asda, Ocado and Tesco locations. The low £2 price point enables everyone to partake in the treats without guilt.