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Vice Media subsidiary 'MUNCHIES' has teamed up with 'Chef'd' to offer MUNCHIES Meal Kits.
Each of the recipes for the meal kits has been created by Toronto-based chef and MUNCHIES contributor Matty Matheson. The kits are available in five delicious recipes that range from breakfast to dessert to late night menu options. Unlike other subscription-based meal kit services, MUNCHIES Meal Kits are available as one-off purchases and don't require a subscription of any kind.
Each meal kit is available in either two or four person portion sizes and orders over $40 receive free shipping. This service is currently only available in the US, but Canadians' love of both MUNCHIES and Matty Matheson is sure to inspire a broader release in the near future.
What's Driving This Trend
- Meal Kit Collaboration
- Vice Media and Chef'd partnership opens up opportunities for more brands to work together to create meal kits.
- Subscription-free Meal Kits
- As consumers become tired of subscription-based options, businesses can offer alternatives such as one-off purchases to attract more customers.
- Celebrity Chef Meal Kits
- With the rise of celebrity chefs, businesses can leverage their popularity to create meal kits and cater to their fans.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can disrupt the traditional meal kit model by offering subscription-free meal kit options created by celebrity chefs or through industry collaborations.
- Media and Entertainment
- Media and entertainment brands can partner with food companies to showcase branded content while also promoting food products through meal kits.
- E-commerce
- The e-commerce industry can capitalize on the growing trend of meal kits by offering unique and personalized offerings that cater to different dietary needs and preferences.
