Black Tap Craft Burgers & Beer is known for its over-the-top milkshake dessert creations and is now teaming up with 'by CHLOE' to create ultra-decadent vegan milkshakes—marking its first-ever vegan partnership.
The black, white and pink milkshake is made with the coconut-based Chill by CHLOE and is decorated with cupcakes, whipped cream, a lollipop and a generous amount of colorful candy sprinkles. The limited-edition vegan milkshake will appeal to those who like to tackle overindulgent desserts like competitive eaters, as well as a rising number of consumers who are looking for healthy plant-based dessert options.
While Black Tap traditionally uses dairy in the making of its signature shakes, chef and owner Joe Isidori says: "We recognize the need for more vegan options so we're definitely looking to add some more vegetarian and vegan items to our menus."
What's Driving This Trend
- Elaborate Vegan Desserts
- There is a growing demand for over-the-top vegan desserts that cater to plant-based lifestyles and offer indulgence.
- Plant-based Dessert Innovation
- Innovation in the creation of plant-based desserts has become a necessity for food brands to stay relevant and appeal to a wider range of consumers.
- Collaboration for Vegan Options
- Collaboration between brands can aid in introducing innovative vegan desserts and offerings to a wider audience, appealing to a growing base of conscious eaters.
Who This Affects Most
- Food & Beverage Industry
- The food and beverage industry must keep pace with the latest consumer preferences and provide innovative, plant-based, and vegan dessert options.
- Dessert Industry
- The dessert industry should keep up with the market's evolving needs by creating elaborate and innovative plant-based and vegan desserts that cater to a variety of diets.
- Hospitality Industry
- The hospitality industry should emphasize plant-based and vegan dessert options and introduce collaborations to enhance brand innovation and attract a health-conscious consumer base.
