The New York Times recently announced that it will be teaming up with Chef'd to offer healthy meal kits. With a growing number of consumers turning to subscription services to cut down on meal prep, there is a growing demand for new recipe kit packages. This service combines the vast knowledge of food journalists with fresh ingredients to help consumers enjoy more meals at home.
The new service will allow consumers to order fresh meal kits a la carte or through a pre-set subscription service. Each order will contain all of the necessary ingredients to whip up a quick and healthy meal at home. With more than 17,000 recipes in the Times archives, there is sure to be something to suit every individual's preferences.
While it may seem like an odd move for a newspaper to start a meal kit delivery service, it is actually part of the publication's effort to diversify by engaging with its current audience in a new way. As vice president of brand development, licensing and syndication for the Times Alice Ting Explains, "Our audience spends a lot of time cooking at home, so for us it was a natural area to investigate."