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Subversive Knockoff

Brands and individual artists take on counterfeit products in subversive ways

Implications - Whether large retailers are stealing ideas from individual designers, or people are making knockoff products inspired by design houses, the prominence of counterfeit products is being criticized by businesses and individuals alike in creative, subversive ways. Whether creating branded misspelled items, or protesting big-brand artistic theft with pop-up locations, these forms of subversive critique aim to make a statement in a way that also self-markets.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
108,512 Total Clicks
Nov 16 - May 18
This Year and Warm
Art & DesignBusiness
Featured Examples
Knockoff Pop-Up Shops - These Artists are Protesting Art Theft with a Fake Zara Pop-Up
SCORE 6.7
Warm 2,667 Clicks Pub: Nov 1, 16
Knockoff Pop-Up Shops
These Artists are Protesting Art Theft with a Fake Zara Pop-Up
How the fashion industry deals with issues of intellectual property rights is a murky subject and artists Peggy Noland and Seth Bogart are helping spark a larger conversation about the problem by... [More]
Parody Influencer Apparel - Marc Jacobs and Ava Nirui Collaborated on an Official Bootleg Hoodie
SCORE 8
This Year and Hot 3,633 Clicks Pub: Dec 6, 17
Parody Influencer Apparel
Marc Jacobs and Ava Nirui Collaborated on an Official Bootleg Hoodie
Featuring a “Marc Jacobes, est 1985” logo, this Ava Nirui for Marc Jacobs bootleg hoodie was an instant hit among streetwear fans, and sold out just days after its online release. Known... [More]
Anti-Counterfeit Beauty Labels - Avery Dennison's Labels Offer Counterfeit & Inventory Solutions
SCORE 4.4
This Year and Average 197 Clicks Pub: Apr 12, 18
Anti-Counterfeit Beauty Labels
Avery Dennison's Labels Offer Counterfeit & Inventory Solutions
Avery Dennison introduced ultra high frequency (UHF) radio frequency ID (RFID) inlay and labels as a means of offering solutions for the world of beauty, specifically to do with low stock visibility,... [More]
Branded Knockoff Shops - Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion
SCORE 5.7
This Year and Warm 221 Clicks Pub: Feb 12, 18
Branded Knockoff Shops
Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion
The global market of counterfeit goods is estimated to be worth more than $450 billion, with counterfeit fashion making up a significant portion of this number. While many consumers who purchase... [More]
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