This new UNDERCOVER Collection Celebrates CAN and PUNK FLOYD
Riley von Niessen — May 30, 2017 — Fashion
References: undercoverism & hypebeast
Recently, a new UNDERCOVER collection was launched, which makes the Japanese designer brand out to be a record label that's promoting the merchandise of a band that's known as PUNK FLOYD -- an obvious parody of English rock band Pink Floyd, as well as CAN, a German band.
All of the fictional band merchandise makes use of vivid colorways that instantly attracts the attention of viewers -- with hues like sky blue, crimson red, and bright yellow marking the fabrics, while contrasting graphics decorate them. Included in the new UNDERCOVER collection are hoodies, long-sleeve shirts, tees, jackets, festival-ready waist bags, and various merchandise accessories like band posters, vinyl records, and stickers. With this, the new UNDERCOVER collection takes advantage of the hype surrounding designer music merchandise in a unique way.
All of the fictional band merchandise makes use of vivid colorways that instantly attracts the attention of viewers -- with hues like sky blue, crimson red, and bright yellow marking the fabrics, while contrasting graphics decorate them. Included in the new UNDERCOVER collection are hoodies, long-sleeve shirts, tees, jackets, festival-ready waist bags, and various merchandise accessories like band posters, vinyl records, and stickers. With this, the new UNDERCOVER collection takes advantage of the hype surrounding designer music merchandise in a unique way.
Trend Themes
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Designer Band Merchandise — The trend of designer fashion brands creating merchandise for fictional or real music bands opens up opportunities for innovative collaborations and promotional campaigns.
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Parody Branding — The use of parody branding in fashion collections allows brands to create unique, attention-grabbing designs while tapping into pop culture references that resonate with their target audience.
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Festival-ready Fashion — As music festivals become more popular and fashion-forward, there is a growing demand for clothing and accessories that are both stylish and practical for outdoor events.
Industry Implications
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Fashion Industry — Fashion brands can explore opportunities to collaborate with musicians or create their own fictional music bands, using music-themed merchandise to tap into the growing trend of designer band merchandise.
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Music Industry — Music labels and artists can leverage parody branding and fashion collaborations as a way to expand their fan base and monetize their image beyond traditional music distribution channels.
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Outdoor Event Industry — Companies that cater to the needs of music festival attendees can explore opportunities to partner with fashion brands and offer festival-ready merchandise that combines fashion and functionality.
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