Popular online boutique Ejder recently teamed up with the British retailer 24HOURCLUB to launch a pop-up shop in an old subway station bathroom. As pop-ups become more mainstream, there is greater pressure to think of new and innovative places to stage the temporary retail concepts. This pop-up tests the boundaries of physical retail by setting up shop in a converted subway station bathroom.
The new pop-up is called the 24 Hour Ejder Club and it is located inside the old bathroom of London's Old Street subway station. The store itself is located completely underground, meaning customers will have to seek it out in order to find the space. Once inside, customers will find a selection of limited-edition clothing and accessories from brands such as 424 Fairfax, Agi & Sam and HUMAN MADE.